Marketing campaigns that are not built on trust between consumers and brands are doomed to fail. When activating influencers to spread your message, it’s important to rely on that trust. Here are five ways to build and establish trust with your audience through using influencer endorsements.

1. Know your audience

Going into the campaign, know who you are trying to target. Is there a specific  state or region you’d like to access? What age and gender is your idea audience? What are they going to be interested in? By establishing your audience you will be able to effectively tailor your message to appeal to them.

Need some help finding your perfect influencer? Let us help. On opendorse’s athlete profiles, you can see where the most followers and engagements come from, gender breakdown, most influential topics, and more.

opendorse Twitter demographics | opendorse

2. Be engaging

Influencer marketing strategies work best with content that provides value to the target consumer. Instead of telling your customers about how great your product/service is, focus on creating a lasting connection with the consumer. To do this, provide consumers with content that will engage them.

At opendorse we advise brands to steer clear from uninteresting and unauthentic content, especially endorsements that look like spam. Those endorsements are unlikely to foster any engagement. Authentic and interesting content will enable your endorsement strategy to thrive.

Joe Flacco tweet | opendorse

3. Share stories and emotions

There’s a reason sharing emotion is powerful, it’s science. Create content that will cause your audience to laugh, cry, ponder, or learn something new. This will keep your audience interested and engaged with your influencer as well as strengthen your relationship with them.

OYO Bowl tweet | opendorse

 

Quincy Enunwa tweet | opendorse

4. Engage your audience by asking for them to interact

Invite your audience to engage and interact with your influencer and your brand via social media. This will not only further engage consumers and build authentic and trusting relationships but also help increase the exposure of your campaign.

jordy nelson tweet | opendorse

5. Strive for authenticity

Start by asking yourself who is already talking about your product/brand? Who already loves your industry? Work with athletes who genuinely love what you’re doing to produce authentic endorsements.

Adopting a different strategy for trust? Have other ideas? We would like to hear about them! Leave a comment for us below.