Riley Bowden, Author at opendorse

Author: Riley Bowden

tiger social media woods influence taylormade nike

31 Jan TaylorMade welcomes Tiger’s influence

It’s no secret: Tiger Woods brings big value to brands. Even after a year off—and without a win since 2013—Woods remains one of the most influential athletes, and brands, in sports. After Nike announced it would discontinue its line of golf equipment in 2016, Tiger made...

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#mycausemycleats NFL social media cleats influence nonprofit

05 Dec NFL embraces social influence with #MyCauseMyCleats

Twitter is frequently lit up with shoe drops, but Sunday was a bit more important. The conversation didn’t stem from Cam Newton wearing tails on his pregame cleats this week, instead the NFL’s #MyCauseMyCleats initiative took center stage. Players wore a variety of different cleats in...

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MLB team social media

27 Oct The MLB’s social media MVPs

As reported by the Washington Post in 2015, baseball has an aging problem. ESPN told The Post the median age of baseball audiences on TV is 53, and it is getting older. With that, there is both a challenge and an opportunity for Major League...

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alternate uniforms college football social media announcement

28 Sep The art of the alternate uniform announcement

Back in August, Nebraska football unveiled the all-white alternate uniforms which were worn against Northwestern last Saturday. ‼️????‼️ pic.twitter.com/MM8RBOqx0o— Nebraska Football (@HuskerFBNation) August 23, 2016 As players’ jaws dropped, they took to Twitter to express their approval. Fans, recruits and media outlets followed suit with no...

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Twitter Live NFL stream

21 Sep Twitter Goes Live with Thursday Night Football

Twitter and the social media sports world chalked up a “W” after the first of 10 NFL live-streamed games garnered positive reaction, and a 4% $TWTR boost, Thursday. The game, which appeared in Twitter’s Moments tab, drew more than 2.1 million viewers. An average of 243 thousand people...

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