Sam Weber, Author at opendorse

Author: Sam Weber

opendorse social media marketing tool software platform athlete endorsement facebook media solution

30 Jan opendorse joins group of Facebook Media Solutions partners

opendorse makes it easier for marketers of brands, teams, and leagues to distribute content through professional athletes on Facebook. LINCOLN, Ne., Jan 25, 2016 Today opendorse announced that it is joining Facebook’s collection of 25 Media Solutions partners. The Facebook Media Solutions partners are comprised of...

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18 Oct 5 NBA Twitter accounts to watch in 2016-17

From late October to mid-June, "NBA Twitter" may be the most engaged community on social media. The community is made up of super-fans, beat writers, media personalities, professional gamblers, team accounts, and sometimes even NBA players. One of the most overlooked — and valuable — aspects of NBA Twitter...

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13 Oct From #smsports to SkullSparks: a Q&A with Jason R. Matheson

When it comes to digital branding for college sports properties, Jason R. Matheson has seen it all. After leveraging his design background to earn an internship at the University of Miami, Matheson became a mainstay in college athletics, eventually leading SID And digital teams at Miami, the...

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09 Sep Adidas & Yeezy crash the NFL party

The NFL is a Nike-dominated league. Not only does the Swoosh own the on-field rights as the NFL’s official uniform provider, it also represents a vast majority of the league’s top players. Sole Collector’s Brendan Dunne broke down Nike’s dominance in player marketing earlier this year: The...

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social media ohio state university football

02 Sep Be Elite: the expectation for Ohio State Football, Social media

To kick off the college football season, I was able to catch up with two digital leaders at Ohio State Athletics, Pat Kindig and Zach Swartz. Kindig is the Assistant Athletics Director-Digital Assets, overseeing the tOSU digital team outside of football, while Swartz directs new and creative media initiatives specifically...

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30 Jun The NBA Draft’s Biggest Winners on Social Media

Dreams are realized each June at the NBA Draft. In an instant, young men are turned from amateur athletes to NBA players with soon-to-be-signed lucrative contracts. These newly minted rookies are exposed to their first professional moment in the spotlight, endearing them to brands and fans alike. Like...

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Highest-earning endorsement sports athletes brands

29 Jun Top 100 Highest-Paid Athlete Endorsers of 2016

The following athletes raked in over $924 million in endorsements over the last year, up from the $917 million total of the Highest-Paid Athlete Endorsers of 2015. As the athlete endorsement industry continues to expand, brands and sponsors are finding new, innovative ways to embrace and leverage the influence...

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