College sports brands and properties are in luck. Brand marketing experts Jeremy Darlow and Michael Ehrlich have announced the launch of Brand Food
, an education and ideation think tank dedicated to building college sports brands.
The think tank comes as an extension of Darlow’s critically acclaimed book Brands Win Championships
, and will feature snackable branding strategies and ideas geared toward college athletic departments.
Beyond Darlow and Ehrlich, Brand Food will feature a star-studded list of contributors, including thought leaders in the college athletics, media, and brand marketing landscapes. Upcoming contributors include: CEO of Sport 1 Marketing Warren Moon, Bleacher Report’s Matt Miller, Uni-Watch’s Phil Hecken and Complex Media’s Pierce Simpson, among others.
In today’s press release, both Darlow and Ehlrich expressed their excitement and provided a look at their vision behind the new venture.
“Michael and I are fortunate to have found success in building brands and crashing parties over the years,” said Darlow. “Our think tank is a new avenue for us to share our knowledge and inspire those interested in the same topics.”
“From our experiences working with athletic departments across the country, we’ve recognized that programs are short on time and budgets,” added Ehrlich. “Brand Food offers schools at all levels an affordable and accessible portfolio of brand building opportunities from a diverse group of thought leaders.”
Brand Food is a subscription-based experience priced at $9.99 per month and includes a free digital copy of Brands Win Championships with membership. Subscribers can expect a steady diet of digital strategies and tactics geared toward brand development for college athletic departments.
Darlow and Ehrlich both bring years of high profile experience and credibility to the table. Darlow is brand marketing consultant and acclaimed author who has helped NCAA athletic programs and premiere professional athletes launch their brands to the next level. Ehlrich is a veteran sports communications executive and is currently the Vice Presdient of Marketing Communications for Independent Sports & Entertainment
and a contributor to Front Office Sports.