19 Mar Case Study: Girl Scouts of Nebraska
Learn how the Girl Scouts of Nebraska utilized powerful influencers in the state to drive consumers to find out where they could purchase everybody’s favorite cookies.
Increase consumer awareness of where Girl Scout cookies were being sold around the state of Nebraska.
Leverage well-timed Twitter endorsements from former Nebraska stand-out athletes and others with influence in the state, to inform consumers on locations to buy their favorite Girl Scout cookies.
Tweets were focused on athlete’s sharing their favorite cookies and spreading information on location of the cookies being sold, ultimately driving consumers to purchase Girl Scout cookies.
— Rex Burkhead (@RBrex2022) February 26, 2014
— Taylor Martinez (@TMAG1C) March 5, 2014
— Kelsey Robinson (@KelseyRobinson_) February 28, 2014
By including a direct link, consumers are able to make a quicker connection with the brand and product/service/event the content is promoting.
This campaign reached just over 50,000, helping creating nationwide awareness.
- Total Reach: 259,926
- Total Engagements: 1,862
- CPM: $2.88
- CPE: $0.31
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