Learn how a Lincoln-based obstacle race utilized former Nebraska Cornhusker athletes to increase awareness of the April 26th race. Not only did they capitalize on the popularity of former Nebraska athletes, they also ran the campaign during Super Bowl XLVIII, in which nearly 112 million people tuned-in to watch.
Increase awareness of the Big Red Challenge and ultimately drive race registrations.
Leverage well-timed Twitter endorsements from former Husker athletes to promote the Big Red Challenge during the most-watched sporting event to date, Super Bowl XLVIII.
The campaign centered around Super Bowl 48 and utilizing the highly watched event to engage sports fans while watching the Big Game. Taylor Martinez was the all-star advocate for the campaign, with another five athletes supporting the cause.
— Taylor Martinez (@TMAG1C) February 3, 2014
— Quincy Enunwa. (@QuincyEnunwa) February 3, 2014
Creating messages that include visual pieces drives engagement 2x higher than text-only messages.
This campaign reached nearly $250,000, engaging and encouraging local residents to participate in the newest obstacle 5k and 10k races.
- Total Reach: 243,617
- Total Engagements: 1,500+
- CPM: $4.90
- CPE: $0.79
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Looking to learn more? Check out our other case studies.