Learn how SkyVu utilized an USMNT athlete, Matt Besler, just 24 hours after the United States World Cup run came to an end. The goal was to generate additional buzz behind an online campaign for their new mobile application, Let It Goat.

 

The Challenge

Take an existing campaign started by Vine superstars Jack Gilinsky and Jack Johnson for Let It Goat and amplify it during peak online boom.

 

The Deal

Leverage one tweet from athlete Matt Besler, starting defender for the United States Men’s National Team, to engage die-hard World Cup fans. Let’s just say that many Americans may have been looking for a slight stress reliever after the heartbreaking loss to Belgium.

 

The Athlete

Matt Besler | USMNT

 

The Content

The brand used an impactful message showcasing the new app, Let it Goat, to drive direct downloads.

 

Content Tip:

Adding the direct download link to the app store will drive the most engagement.

 

The Results

This campaign reached just over 175,000, helping creating nationwide awareness.

*Let It Go hit number 3 on iPhone App Store’s Free Top Chart list and #LetitGoat was trending worldwide on Twitter just hours after being released.

  • Total Reach: 175K+
  • Total Engagements: 1,639
  • CPM: $3.77
  • CPE: $0.40

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