Learn how the “next evolution” in fantasy sports used the professional athletes to help generate buzz about the new site.
Increase awareness of Fantasy Hub, while engaging super sports fans to sign-up to play.
Utilize well-timed Twitter endorsements from three NFL athletes, located across the country, to promote the newest fantasy football site.
The campaign centered around the athletes portraying that they are some of the first users to get a sneak peek and use the new site.
— Andrew Gachkar (@theGACH) January 13, 2014
— Michael Clay (@mikeclay_46) January 18, 2014
Adding in an additional #hashtag will create internal communication among all Twitter users, by connecting them using popular phrases.
This campaign reached just over 50,000, helping creating nationwide awareness.
- Total Reach: 52,219
- Total Engagements: 874
- CPM: $3.97
- CPE: $0.26
Think you’re ready to build your first athlete endorsement campaign? Sign up at opendorse here.
Looking to learn more? Check out our other case studies.