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Twitter Live NFL stream

21 Sep Twitter Goes Live with Thursday Night Football

Twitter and the social media sports world chalked up a “W” after the first of 10 NFL live-streamed games garnered positive reaction, and a 4% $TWTR boost, Thursday. The game, which appeared in Twitter’s Moments tab, drew more than 2.1 million viewers. An average of 243 thousand people...

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27 Jul Twitter Goes Live

Should Twitter be able to reinvigorate its sluggish user growth and increase its revenue, we may look back on the summer of 2016 as when everything changed. That’s because this summer, Twitter has gone all-in on the live stream, pushing to become the hub of...

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Highest-earning endorsement sports athletes brands

29 Jun Top 100 Highest-Paid Athlete Endorsers of 2016

The following athletes raked in over $924 million in endorsements over the last year, up from the $917 million total of the Highest-Paid Athlete Endorsers of 2015. As the athlete endorsement industry continues to expand, brands and sponsors are finding new, innovative ways to embrace and leverage the influence...

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Huskers social media kelly mosier explains

22 Jun Inside the Huskers powerful social media strategy

When it comes to social media, few athletic departments do it better than Nebraska Athletics. They’re led by Kelly Mosier, the Assistant Athletic Director for Digital Communications, and consistently bring high-quality, engaging video and graphic content across all platforms. Mosier has been overseeing the athletics website...

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02 Jun Start Your Story Before Rio 2016

Guidelines from the International Olympic Committee (IOC) are presenting a challenge for potential advertisers and sponsors of the 2016 Olympics Games. According to the IOC’s Rule 40, from July 24 until August 24, 2016–accredited persons must not commercialize their social media. This means that Olympic...

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06 Aug Top 100 Highest-Paid Athlete Endorsers of 2015

CLICK HERE FOR THE HIGHEST-PAID ATHLETE ENDORSERS OF 2016   *** In 2015, these athletes brought in a total of over $917 million in athlete endorsement earnings — up 24% from the Highest-Paid Athlete Endorsers of 2014. As the athlete endorsement industry continues to expand, brands and sponsors are finding new, innovative ways...

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