Endorsement Marketing 101 Archives | opendorse

Endorsement Marketing 101

24 Sep How To Choose the Most Effective Athlete Influencers

Cristiano Ronaldo has more Twitter followers than Canada does citizens. LeBron's following — with eight million fewer than his goal-scoring counterpart — is on par with Australia and Thailand. With audiences like these, it's no wonder marketers find tremendous value in sealing digital endorsement deals with the biggest names in professional sports. What was once considered a...

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01 Jul 5 Proven Ways to get Celebrity Endorsements

Celebrity endorsements can amplify a brand's message to a significantly larger audience, earn trust and credibility with consumers, and even propel sales. According to BurstMedia's Influencer Marketing Benchmarks Report, in 2014, advertisers received $6.85 in earned media value for every $1.00 spent on influencer marketing programs. More than ever before, marketers are...

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