Endorsement Marketing 101

Maximize Event Sponsorships with Athlete Activations

Maximize Event Sponsorships with Athlete Activations

Generate buzz, increase attendance, and maximize viewership potential with pre-event athlete activations. Engage fans in real-time with activations throughout the event. Extend the shelf-life of your event with post-event activations.
#SB50 For Agencies: Campaign Activation

#SB50 For Agencies: Campaign Activation

With less than a week between us and Super Bowl 50, you’re sure to have spent weeks, if not months, organizing your athlete social media campaign. You have secured deals with athletes and their agents. The content has been drafted, approved, and scheduled. And now you...
#SB50 For Agencies: How to Organize a Winning Campaign

#SB50 For Agencies: How to Organize a Winning Campaign

Super Bowl 50 kicks off in just 13 days. For many of the nation’s top marketing agencies, this is crunch time. For agencies who will pre-launch their campaign— an increasingly popular tactic among Super Bowl advertisers— the clock is ticking even faster. In...
#SB50 For Agencies: How To Secure Athletes For Your Campaign

#SB50 For Agencies: How To Secure Athletes For Your Campaign

So, you’ve decided to secure athletes for a social media campaign during Super Bowl 50. First of all, good move. We support your decision. Now that you have committed to reach thousands, potentially millions, of sports fans, it’s time to make it all happen. In this...
Time for #SB50 Agencies To Get Serious about Social Media

Time for #SB50 Agencies To Get Serious about Social Media

Advertisers dropped about $4.5 million per 30-second spot aired during the Super Bowl 49 broadcast. The premiere buy placed their advertisement in front of approximately 115 million consumers who tuned in to the Big Game. This year, advertisers are expected to ante...
3 Sponsored Social Mistakes for Strategists to Avoid

3 Sponsored Social Mistakes for Strategists to Avoid

Sponsored social media activations have become a key component to any athlete endorsement campaign. This strategy has proven to be effective in reaching and engaging highly passionate, attentive audiences. But campaign success entails more than just paying an athlete,...