Endorsement Marketing 101

The Hunt For Baseball’s Endorsement MVP

The Hunt For Baseball’s Endorsement MVP

It’s no secret that America’s Pastime is still on the search for the next face — or faces — of the game. Derek Jeter held the position for over two decades. In the wake of his retirement, the MLB has been left with a surge of young talent, but is waiting on that...
How To Choose the Most Effective Athlete Influencers

How To Choose the Most Effective Athlete Influencers

Cristiano Ronaldo has more Twitter followers than Canada does citizens. LeBron’s following — with eight million fewer than his goal-scoring counterpart — is on par with Australia and Thailand. With audiences like these, it’s no wonder marketers find...
5 Proven Ways to get Celebrity Endorsements

5 Proven Ways to get Celebrity Endorsements

Celebrity endorsements can amplify a brand’s message to a significantly larger audience, earn trust and credibility with consumers, and even propel sales. According to BurstMedia’s Influencer Marketing Benchmarks Report, in 2014, advertisers received $6.85...
Finding the Perfect Athlete in 3 Easy Steps

Finding the Perfect Athlete in 3 Easy Steps

Finding the perfect athlete that aligns with your brand can be challenging. Let’s take a look at common struggles in finding the right athlete endorser: Going at it alone to answer these questions can be a very confusing and time consuming process. Through opendorse...
5 Ways to Establish Trust with Your Influencer’s Audience

5 Ways to Establish Trust with Your Influencer’s Audience

Marketing campaigns that are not built on trust between consumers and brands are doomed to fail. When activating influencers to spread your message, it’s important to rely on that trust. Here are five ways to build and establish trust with your audience through...

The 10 Worst Social Media Tips

People give bad advice with good intentions daily. Bad social media advice is no acceptation with the vast amount of tips floating around the web. That’s why opendorse compiled a list of “The 10 Worst Social Media Tips” to save you from listening to...