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How Carli Lloyd Became America’s Newest Marketing Star

How Carli Lloyd Became America’s Newest Marketing Star

Carli Lloyd is sports marketing’s woman of the hour. Lloyd came into the World Cup Final as one of the USWNT’s most productive players, but lacked the popularity of the team’s marketing stars, Alex Morgan and Abby Wambach. If the average American sports...

How The NFL Draft Impacted Twitter and Instagram Followers

The NFL Draft did wonders for the Twitter and Instagram accounts of athletes entering the 2015 draft. We tracked the progression rate of popular NFL draftees from the first week of April to the week following the draft. The 2015 NFL Draft coverage led to a further...
SXSW 2015 Sports and Technology Recap

SXSW 2015 Sports and Technology Recap

South by Southwest (SXSW) introduced SWSports, which provided an in-depth look at some of the hottest trends in the industry. By allowing experts to weigh in on multiple panels covering a wide range of topics, we got a snapshot into the future of the industry. The...

The 10 Worst Social Media Tips

People give bad advice with good intentions daily. Bad social media advice is no acceptation with the vast amount of tips floating around the web. That’s why opendorse compiled a list of “The 10 Worst Social Media Tips” to save you from listening to...