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18 Oct 5 NBA Twitter accounts to watch in 2016-17

From late October to mid-June, "NBA Twitter" may be the most engaged community on social media. The community is made up of super-fans, beat writers, media personalities, professional gamblers, team accounts, and sometimes even NBA players. One of the most overlooked — and valuable — aspects of NBA Twitter...

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13 Oct From #smsports to SkullSparks: a Q&A with Jason R. Matheson

When it comes to digital branding for college sports properties, Jason R. Matheson has seen it all. After leveraging his design background to earn an internship at the University of Miami, Matheson became a mainstay in college athletics, eventually leading SID And digital teams at Miami, the...

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alternate uniforms college football social media announcement

28 Sep The art of the alternate uniform announcement

Back in August, Nebraska football unveiled the all-white alternate uniforms which were worn against Northwestern last Saturday. ‼️????‼️ pic.twitter.com/MM8RBOqx0o— Nebraska Football (@HuskerFBNation) August 23, 2016 As players’ jaws dropped, they took to Twitter to express their approval. Fans, recruits and media outlets followed suit with no...

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Twitter Live NFL stream

21 Sep Twitter Goes Live with Thursday Night Football

Twitter and the social media sports world chalked up a “W” after the first of 10 NFL live-streamed games garnered positive reaction, and a 4% $TWTR boost, Thursday. The game, which appeared in Twitter’s Moments tab, drew more than 2.1 million viewers. An average of 243 thousand people...

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09 Sep Adidas & Yeezy crash the NFL party

The NFL is a Nike-dominated league. Not only does the Swoosh own the on-field rights as the NFL’s official uniform provider, it also represents a vast majority of the league’s top players. Sole Collector’s Brendan Dunne broke down Nike’s dominance in player marketing earlier this year: The...

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social media ohio state university football

02 Sep Be Elite: the expectation for Ohio State Football, Social media

To kick off the college football season, I was able to catch up with two digital leaders at Ohio State Athletics, Pat Kindig and Zach Swartz. Kindig is the Assistant Athletics Director-Digital Assets, overseeing the tOSU digital team outside of football, while Swartz directs new and creative media initiatives specifically...

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27 Jul Twitter Goes Live

Should Twitter be able to reinvigorate its sluggish user growth and increase its revenue, we may look back on the summer of 2016 as when everything changed. That’s because this summer, Twitter has gone all-in on the live stream, pushing to become the hub of...

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