STATE OF SPONSORED SOCIAL MEDIA: HOW ATHLETES, TEAMS, AND LEAGUES STACK UP
INFLUENCER MARKETING: MAKING THE CASE FOR ATHLETE INFLUENCE
the latest in athlete social media & opendorse news…

Now Hiring: Integrations Lead

We’re looking for a passionate, high-energy individual that is looking to thrive in one of the region’s top startup opportunities. If “Integrations Lead” speaks to you, read on. We need someone to take the lead on: +Platform Activation Integration +Professional...

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Now Hiring: UI/UX Specialist

We’re looking for a passionate, high-energy individual that is looking to thrive in one of the region’s top startup opportunities. If you’re all about the (user) experience, read on. We need someone to take the lead on: +User Experience Research +Product Functionality...

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Big Results Produced From the Big Game

During the Super Bowl, brands and the competing athletes have the attention of over 100 million people who tune in. Let’s take a look at the brands and athletes who saw big results on Twitter through their exposure during the Super Bowl. Top Brands Budweiser Since the...

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opendorse Attends Sports Licensing and Tailgate Show

opendorse attended the 2015 Sports Licensing and Tailgate Show in Las Vegas. The show offered the perfect platform for interface with licensee decision makers as well as introductions to dozens of new products whose sales are easily marketable for professional athletes.

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The World Series of Social Media

The Fall Classic is underway. San Francisco dominated game one, but we decided to see which team held the edge in social media. Below, we take a look at which players stuff the social stat sheet with key metrics like impressions, engagements, estimated CPM and CPE,...

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Baseball’s Biggest Star Just Retired. Now What?

For two decades, Derek Jeter has been the ideal MLB superstar. Now, in the wake of his retirement, baseball is left looking for its next transcendent star. There are plenty of options to fill the void. Mike Trout and Bryce Harper, among others, appear poised to make the leap, but will they have what it takes?

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Amid Controversy, We Examine the State of NFL Sponsorships

Domestic violence incidents have placed the NFL under intense scrutiny, but we have yet to see significant financial backlash from brands. We inspect how the recent events have affected the state of NFL sponsorships, endorsements, and how brands and players can guard themselves against future controversy.

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5 Steps to a Successful Micro-Endorsement Campaign

Athlete endorsements are no longer restricted to the powerful few. Like never before, your brand has the ability to build trust and engage an audience through the influence of professional athletes. At opendorse, we’re handing marketers the tools to instantly activate...

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What’s Your Fantasy (Football Player Worth)?

Week one of the NFL season is in the books. Whether your Fantasy Team rose to the top of your league, or you find yourself in dead last, fans got a glimpse of which players will be vital to rosters and those who need to be traded immediately. Some of last week’s top...

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How Stadiums Are Changing the Fan Experience

The long wait is almost over. What seemed like an eternity to football fans is now just days away. Both college football and the NFL are constantly changing. From new coaches, new players, new stadiums, and this year with the addition of a college football playoff. In...

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What Brands Can Take Away From the Ice Bucket Challenge

The crazy thing about social media is the amount of people that can be involved into a single conversation. Over the past few weeks, the #IceBucketChallenge has swarmed social media outlets in hopes of raising awareness of ALS, otherwise known as Lou Gehrig’s Disease....

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DirecTV Uses Manning Brothers in Latest Viral Campaign

The Manning’s are one the most famous and storied families in professional sports. Archie Manning was drafted second overall in the 1971 NFL Draft by the New Orleans Saints to play quarterback. Both of his sons, Peyton and Eli, followed in their fathers’ footsteps and...

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3 Techniques to Boost Fall Campaigns

As the endless days of summer are coming to a close, the changing leaves of fall are upon us. Fall means more than apple cider and cooler weather. Fall brings the much anticipated football season, a time that football fanatics have been counting down to since the...

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“Don’t give up, don’t ever give up.”

On a night where athletes and celebrities come together to celebrate the past year in sports, we expect to see ridiculous styles, popular names, and moments we will never forget. This year’s ESPY’s did not let us down. Peyton Manning’s incredible record breaking...

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Cleveland Rocks

“In Northeast Ohio, nothing is given. Everything is earned. You work for what you have. I’m ready to accept the challenge. I’m coming home.”  LeBron James has made his decision and is headed back to Cleveland in hopes of bringing a championship to the Cavaliers and...

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