STATE OF SPONSORED SOCIAL MEDIA: HOW ATHLETES, TEAMS, AND LEAGUES STACK UP
INFLUENCER MARKETING: MAKING THE CASE FOR ATHLETE INFLUENCE
the latest in athlete social media & opendorse news…

Celebrating Three Years Of Opendorse

To build something great, you have to pursue your passion. As we kick off the third year of business at opendorse, it’s clear that our company has evolved from what we love and what we know: professional sports, social media, marketing, and big data. To celebrate our...

read more

Matchup Monday | Bills vs. Patriots

Hello from our Matchup Monday lab. This week, the opendorse team analyzed the marketing production of this week's Monday Night Football marketing stars – LeSean McCoy and Tom Brady. Will The Real Shady Please Stand Up LeSean "Shady" McCoy has struggled during his...

read more

Matchup Monday | Texans vs. Bengals

Our Matchup Monday is back. This week, the opendorse team analyzed the marketing production of this week's Monday Night Football marketing stars – J.J. Watt and Andy Dalton. Started From The Bottom, Now He's Here When you think of a 2-star athlete, according to...

read more

Zero to $100K, Real Quick: The Rise of Rousey

Ronda Rousey landed a punch square to Floyd Mayweather's proverbial jaw. After famously trading barbs with the boxer, and taking a shot at his history of domestic violence, Rousey finally hit Money May where it hurts — she claimed to make more in-fight money per...

read more

Sunday Showdown | Lakers vs. Knicks

Welcome to our first ever, Sunday Showdown. Today, opendorse analyzed the marketing production of this week’s star-studded matchup in the NBA – Kobe Bryant and Carmelo Anthony. The Breakdown Kobe Bryant At the age of three, Kobe and his family moved to Italy so that...

read more

Monday Matchup | Colts vs. Panthers

For this week’s Monday Matchup, opendorse has analyzed the marketing production of this week’s Monday Night Football stars – Andrew Luck and Cam Newton. The Breakdown Andrew Luck Coming out of Stanford, Andrew Luck was one of the most hyped athletes in America. Turns...

read more

The Hunt For Baseball’s Endorsement MVP

It's no secret that America’s Pastime is still on the search for the next face — or faces — of the game. Derek Jeter held the position for over two decades. In the wake of his retirement, the MLB has been left with a surge of young talent, but is waiting on that one...

read more

Matchup Monday | Ravens vs. Cardinals

For this week’s Monday Matchup, opendorse has analyzed the marketing production of this week’s Monday Night Football stars – Joe Flacco and Larry Fitzgerald. The Breakdown Joe Flacco Is Joe Flacco elite? That has been the question over the past few years, but the...

read more

Matchup Monday | Giants vs. Eagles

For this week’s Monday Matchup, opendorse studied the off-field production of this week's top Monday Night Football marketing stars – Odell Beckham Jr. and DeMarco Murray. The Breakdown Odell Beckham Jr. One catch can change your life. At least that's the case for...

read more

Matchup Monday | Steelers vs. Chargers

The San Diego Chargers (2-2) welcome the Pittsburgh Steelers (2-2) into Qualcomm Stadium for a Monday night battle between two .500 teams. As both teams have undefeated leaders in their respective divisions, each needs a victory in order to keep pace in the standings....

read more

Meet The Team: opendorse Walk-Up Songs

Major League Baseball's postseason finally begins tonight as the Yankees and Astros meet in the American League Wild Card Game. As anticipation for October baseball peaked, the opendorse team decided to get in on the action in the only way we knew how: determining our...

read more