Blog | opendorse

11 Jan Sports Business, Media, and Sponsorship — 10 Predictions For 2016

2015 was a banner year for the interconnected industries of digital and social media marketing, athlete sponsorship, and sports business. As we roll into 2016, members from all departments of the opendorse team have shared their predictions for what's to come in our ever-evolving industry. Athletes As Media Companies Blake Lawrence | CEO "I’m...

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18 Dec Inside the opendorse Top 100

This summer, we released the Top 100 Highest-Earning Athlete Endorsers in professional sports. Familiar names littered the leaderboard: Federer, Woods, James, et al. While the superstars were expected, we found that a little digging could provide further insight into the sports marketing industry. With that in mind, we began to investigate the...

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25 Nov Celebrating Three Years Of Opendorse

To build something great, you have to pursue your passion. As we kick off the third year of business at opendorse, it’s clear that our company has evolved from what we love and what we know: professional sports, social media, marketing, and big data. To celebrate our...

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23 Nov Matchup Monday | Bills vs. Patriots

Hello from our Matchup Monday lab. This week, the opendorse team analyzed the marketing production of this week's Monday Night Football marketing stars – LeSean McCoy and Tom Brady. Will The Real Shady Please Stand Up LeSean "Shady" McCoy has struggled during his first season in Buffalo, but that hasn't...

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