Blog | opendorse

24 Sep How To Choose the Most Effective Athlete Influencers

Cristiano Ronaldo has more Twitter followers than Canada does citizens. LeBron's following — with eight million fewer than his goal-scoring counterpart — is on par with Australia and Thailand. With audiences like these, it's no wonder marketers find tremendous value in sealing digital endorsement deals with the biggest names in professional sports. What was once considered a...

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08 Sep Quarterbacks are winning the NFL’s endorsement game

Quarterbacks, man. They have it all. The glory. The girl (according to Hollywood, anyway). And as stated in various reports, they earn the most endorsement dollars, too. Of the top ten NFL players with the highest endorsement earnings according to Forbes and USA Today, nine are...

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06 Aug Top 100 Highest-Paid Athlete Endorsers of 2015

CLICK HERE FOR THE HIGHEST-PAID ATHLETE ENDORSERS OF 2016 In 2015, these athletes brought in a total of over $917 million in athlete endorsement earnings — up 24% from the Highest-Paid Athlete Endorsers of 2014. As the athlete endorsement industry continues to expand, brands and sponsors are finding new, innovative ways...

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06 Jul Marketability Growth of 2015 NBA Draft Picks

Every June, the NBA Draft creates excitement and hope for optimistic NBA fans. In some cases, the selection of one player can fill the void needed to turn a perennial cellar dweller to an immediate contender. This year’s draft class provided plenty of young talent,...

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01 Jul 5 Proven Ways to get Celebrity Endorsements

Celebrity endorsements can amplify a brand's message to a significantly larger audience, earn trust and credibility with consumers, and even propel sales. According to BurstMedia's Influencer Marketing Benchmarks Report, in 2014, advertisers received $6.85 in earned media value for every $1.00 spent on influencer marketing programs. More than ever before, marketers are...

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08 Jun 5 Most Marketable Players in the NBA Finals

Have you caught your breath yet? In the aftermath of another overtime thriller, the Cavs and Warriors are headed back to Cleveland where each will attempt to take control. In what has been an incredible series, fans have enjoyed access to an up-close look at some...

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05 Jun SBJ Intersport Brand Engagement Summit Recap

Last week, members of the opendorse team participated in the Sports Business Journal’s Intersport Brand Engagement Summit in Chicago as sponsors. Not only were we able to share the opendorse story and connect with hundreds of top marketers from across the country, we also gained valuable...

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