STATE OF SPONSORED SOCIAL MEDIA: HOW ATHLETES, TEAMS, AND LEAGUES STACK UP
INFLUENCER MARKETING: MAKING THE CASE FOR ATHLETE INFLUENCE
the latest in athlete social media & opendorse news…

Top 10 Strangest Athlete Endorsements of All Time

Brands employ athlete endorsements in order to increase brand awareness, sales and ultimately profits. However, endorsements need to make sense. Today’s consumers are savvy, which requires athletes to be authentic and believable in order for endorsements to connect...

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Is Age a Factor?

  The age of an athlete can have an effect on their endorsement earning potential. Let’s face it, an athlete’s playing career comes with an expiration date. But, as you’ll see, that doesn’t always mean the same thing for their endorsement career. Let’s take a look at...

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Top 12 NHL Endorsers

Want the latest info? CLICK HERE to see the Top 100 Highest-Paid Athlete Endorsers of 2015. Hockey fans are some of the most passionate in the game when it comes to rooting for their favorite teams and players. In return, NHL players have some of the highest...

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How Endorsements Vary Depending on the Sport

A brand’s decision of which athlete endorser to utilize for an endorsement campaign can be impacted by the sport the athlete plays. Brands look to select an athlete who will best connect them to their target market and athletes from specific sports may be better able...

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Athlete Endorsement Industry News – February 7, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you're a brand looking to learn from your peers, or an agent wanting to track trends, we've got you covered.  Here's what we're reading this week:   Manning...

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5 Social Media Takeaways From The Big Game

The game was a blowout, but social media was still buzzing throughout with a reported 24.9 million game related Tweets. Even though the Seahawks ran away with this one early, brands still got a chance to make their pitch to millions of Americans, which is really what...

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Athlete Endorsement Industry News – January 31, 2014

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you're a brand looking to learn from your peers, or an agent wanting to track trends, we've got you covered.  Here's what we're reading this week:  ...

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The 5 Best Super Bowl Commercials Featuring Athletes

The Big Game is great, but the commercials are the the talk of the town the next day. Here are the five best ever Super Bowl commercials featuring an athlete.   5. Deion Sanders - NFL Network http://www.youtube.com/watch?v=P1M9aSWirOQ “Leon Sandcastle” showed how...

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2013 Sports Fan Demographics

Sports play a massive role in the entertainment of millions in the United States. Our team wanted to further understand: who exactly is watching? Below is an infographic detailing the demographics of sports fans and their impact on TV viewership, event attendance and...

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Athlete Endorsement Industry News – January 24, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you're a brand looking to learn from your peers, or an agent wanting to track trends, we've got you covered.    Here's what we're reading this week:  ...

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101 Athletes Crushin’ It On Social Media

101 Athletes Crushin' It on Social Media     Ten years ago, athletes built influence through local appearances, media interviews, endorsements and out-performing their competition. Interactions with sports fans were reserved for autograph sessions or the...

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2014 Reese’s Senior Bowl: Who’s the Most Marketable?

The last collegiate "bowl" game of the season is this weekend. We looked into the top 25 most marketable athletes in this weekend's Senior Bowl. The game will be played in Mobile, Alabama on Saturday, January 25th at 3 PM CST. As an athlete, did you make the Top 25?...

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Athlete Endorsement Industry News – January 17, 2014

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you're a brand looking to learn from your peers, or an agent wanting to track trends, we've got you covered.    Here's what we're reading this week:  ...

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NFLPA Collegiate Bowl: Who’s the Most Marketable?

On Monday, we looked at the Top 25 most marketable athletes in this weekend's East-West Shrine game. Today, we look at the Top 20 in this weekend's other bowl game, the NFLPA Collegiate Bowl. As an athlete, did you make the Top 20? Now is the time to capitalize on...

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East-West Shrine Game: Who’s the Most Marketable?

The last college "bowl" games are quickly approaching us, so we looked into the most marketable athletes coming out of college. First up, the East-West Shrine Game, taking place this weekend, Saturday, January 18th in St. Petersburg, Florida at 4 PM EST.   As an...

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Athlete Endorsement Industry News – January 10, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you're a brand looking to learn from your peers, or an agent wanting to track trends, we've got you covered.    Here's what we're reading this week:  ...

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