STATE OF SPONSORED SOCIAL MEDIA: HOW ATHLETES, TEAMS, AND LEAGUES STACK UP
INFLUENCER MARKETING: MAKING THE CASE FOR ATHLETE INFLUENCE
the latest in athlete social media & opendorse news…

Athlete Endorsement Industry News – January 3, 2014

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you're a brand looking to learn from your peers, or an agent wanting to track trends, we've got you covered.    Here's what we're reading this week:  ...

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Top 100 Highest-Paid Athlete Endorsers of 2013

  In 2013, these 100 athletes brought in a total of over $772 MILLION in athlete endorsements. This accounts for over 70% of the estimated $1.1 billion spent on athlete endorsements each year. This list is a tribute to the athletes that are dominating the athlete...

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You Just Played Your Last College Football Game, Now What?

Guest blog alert: Kelly Mallard | Athlete Lead | opendorse As 2013 is coming to a close, and bowl season is in session, many college football athletes are thinking about life after playing for their university; few of the fortunate select the NFL pathway. As a young...

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Happy Holidays from opendorse!

Happy Holidays 2013 from the opendorse crew! This holiday season, we are thankful for all those who have supported us on our journey to change the athlete endorsement industry. Cheers to an amazing 2014! Oh, and here's what we really look...

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The Highest-Paid Athlete Endorsers, 25-1

In case you missed it, here are numbers 100-76, 75-51 and 50-26 of the countdown thus far. This week we finish the countdown with numbers 25-1 of the highest-paid athlete endorsers.   25. Carmelo Anthony | NBA | New York Knicks Yearly Endorsement Earnings:...

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Athlete Endorsement Industry News – December 20, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you're a brand looking to learn from your peers, or an agent wanting to track trends, we've got you covered.    Here's what we're reading this week:  ...

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3 Ways Influencers Add Value to Your Holiday Campaign

We know there is an increased amount of money spent around the holiday season from buying gifts, attending parties and indulging in delicious holiday foods. Companies are developing creative holiday campaigns to out-perform their competitors and attract consumers when...

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The Highest-Paid Athlete Endorsers, 50-26

The Highest-Paid Athlete Endorsers, 50-26   Need a halftime refresher? No problem! Here are numbers 100-76 and 75-51 of the countdown thus far. This week we keep the countdown rolling with numbers 50-26 of the highest-paid athlete endorsers.   50. Yaya Touré...

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Athlete Endorsement Industry News – December 13, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you're a brand looking to learn from your peers, or an agent wanting to track trends, we've got you covered.    Here's what we're reading this week: (There...

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The Highest-Paid Athlete Endorsers, 75-51

The 100 Highest-Paid Athlete Endorsers, 75-51   Last week we kicked off the countdown with numbers 100-76. Let’s continue the countdown with numbers 75-51.   *Note: For the purposes of this article, 'Follower Value' is a metric used to assess the overall...

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Athlete Endorsement Industry News – December 6, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you're a brand looking to learn from your peers, or an agent wanting to track trends, we've got you covered.    Here's what we're reading this week:  ...

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The Highest-Paid Athlete Endorsers, 100 – 76

The 100 Highest-Paid Athlete Endorsers, 100 - 76     Professional athletes are some of the highest paid endorsers and they earn large endorsement deals for many different reasons. Let’s examine some of those reasons as we kick off our list of The 100...

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USA Swimming Golden Goggle Awards: A Marketing Perspective

  USA Swimming hosted their 10th Annual Golden Goggle Awards Sunday November 24th, 2013 in Los Angeles. While the Golden Goggle Awards focus on the outstanding accomplishments of USA swimmers inside the pool, we took a look at the marketing power of USA swimmers...

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The History of Athlete Endorsements: Part Two

The History of Athlete Endorsements: Part Two Image courtesy of Maria Daniels  Last week we presented Part One of this post. This week, let’s continue our look at the history of athlete endorsements with the conclusion of our two-part series. Ancient sports stars (the...

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Athlete Endorsement Industry News – November 22, 2013

  At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you're a brand looking to learn from your peers, or an agent wanting to track trends, we've got you covered.    Here's what we're reading this week:...

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