March Madness has come and gone another year. It was a year of upsets, Cinderella stories, and of course a new reigning champion, Duke. Duke wasn’t the only one celebrating in victory, though. Media also won big. In fact, the 2015 Men’s Division I Basketball Championship had the highest average viewership in 22 years.

That’s something to be proud of. Between all mediums of media, one stood out as a true defender with over 350 million impressions. The winner? Social media.

The NCAA tournament saw a 45% increase in total social impressions across Twitter and Facebook from 2014. According to Catalyst, 72% of US sports fans engaged with college basketball-related content on Twitter and Facebook. Twitter doesn’t mean to brag, but tweets were consumed 9.1 billion times according to Twitter – that’s a whole lot of consumption!

The exciting part about social media is that we can also find out the craziest data. Like, which teams’ fans used the most profanity? Thanks to Proofpoint, we now know that Oregon Duck fans ranked at the top with a 3.1% use of profanity in their posts. Second place is the Iowa State Cyclones with 2.4%. We can also see what fans had the most posts on their team’s social media accounts. The Kentucky Wildcats might’ve lost to the Wisconsin Badgers on the court, but not in comments. Kentucky took first place with 16,790 comments, leaving Wisconsin in the dust with only 3,608 comments during the first week of the tournament.

As you can see, social media has many benefits between reaching a mass amount of people and tracking how those people are using social media. That’s why at opendorse we’ve developed the fastest way for marketers to connect with athletes to build endorsement campaigns. Through athlete social endorsements, you now have the ability to make their audience, your audience.

Want a piece of the social media action? Join opendorse and we’ll help you activate the perfect influencer to reach thousands of fans to tell them about your brand.