The NFL is back in a big way. The league’s opening weekend did not disappoint and we’re not even to Monday Night Football. The comeback celebration didn’t stop with the major networks — many of the game’s stars took to social to share the hype for their game, throw some shade, and celebrate big wins.
While the players went big for Week 1, it’s not like they skipped the offseason on social. Active players shared more than 153 thousand posts throughout the offseason. Those posts racked up more than 535 million total engagements and 390 million video views. These guys are a walking, talking media empire.

+ 153 thousand posts

+ 535 million engagements

+ 390 million video views

The NFL’s athlete-driven MVPs

Below, we break down the social performance for the 25 most-followed players in the NFL. We measured their audience, activity, engagement, and growth on Twitter, Facebook, and Instagram from February 5, 2018 to September 5, 2018.

These are the NFL’s strongest brands on social.

Audience

  • Odell Beckham Jr. — 16.6 million followers
  • Russell Wilson — 11.1 million followers
  • JJ Watt — 10.7 million followers
  • Tom Brady — 8.8 million followers
  • Rob Gronkowski — 7.2 million followers

Twitter

  • Russell Wilson — 5.45 million followers
  • JJ Watt — 5.4M million followers
  • Aaron Rodgers — 4.4 million followers

Facebook

  • Tom Brady — 4.4 million followers
  • Russell Wilson — 2.3 million followers
  • JJ Watt — 2 million followers

Instagram

  • Odell Beckham Jr. — 11.5 million followers
  • Tom Brady — 4.4 million followers
  • Cam Newton — 4 million followers

Activity

  • Tyrann Mathieu — 941 posts
  • Antonio Brown — 775 posts
  • Russell Wilson — 742 posts
  • JuJu Smith-Schuster — 673 posts
  • DeSean Jackson — 634 posts

Twitter

  • Tyrann Mathieu — 815 posts
  • JuJu Smith-Schuster — 389 posts
  • Russell Wilson — 310 posts

Facebook

  • Richard Sherman — 334 posts
  • Russell Wilson — 234 posts
  • DeSean Jackson — 222 posts

Instagram

  • Antonio Brown — 548 posts
  • Earl Thomas — 432 posts
  • JuJu Smith-Schuster — 210 posts

Engagement

  • Odell Beckham Jr. — 60.6 million engagements
  • Antonio Brown — 33.9 million engagements
  • JuJu Smith-Schuster — 29.6 million engagements
  • Tom Brady — 27.2 million engagements
  • JJ Watt — 13 million engagements

Twitter

  • JuJu Smith-Schuster — 6.1 million engagements
  • JJ Watt — 3 million engagements
  • Tyrann Mathieu — 1.8 million engagements

Facebook

  • JJ Watt — 1.3 million engagements
  • Tom Brady — 978 thousand engagements
  • Russell Wilson — 559 thousand engagements

Instagram

  • Odell Beckham Jr. — 59 million engagements
  • Antonio Brown — 32.6 million engagments
  • Tom Brady — 26.2 million engagements
Engagement rate *min 30 posts – 1/week
  • Tom Brady — 6.2%
  • JuJu Smith-Schuster — 5%
  • Ezekiel Elliott — 3.8%
  • Julian Edelman — 3.7%
  • Dak Prescott — 3%

Twitter

  • JuJu Smith-Schuster — 2.8%
  • Ezekiel Elliott — 0.57%
  • Antonio Brown — 0.56%

Facebook

  • JuJu Smith-Schuster —1.9%
  • Ezekiel Elliot — 1.7%
  • Deshaun Watson — 1.4%

Instagram

  • Aaron Rodgers — 17.9%
  • JuJu Smith-Schuster — 10.3%
  • Tom Brady — 8.7%

Growth

  • Odell Beckham Jr — 1.8 million followers
  • JuJu Smith-Schuster — 1.1 million followers
  • Tom Brady — 624 thousand followers
  • JJ Watt — 554 thousand followers
  • Antonio Brown — 470 thousand followers

Twitter

  • JJ Watt — 379 thousand followers
  • Odell Beckham Jr — 310 thousand followers
  • Russell Wilson — 260 thousand followers

Facebook

  • Von Miller —33 thousand fans
  • JuJu Smith-Schuster — 16 thousand fans
  • Dak Prescott — 6 thousand fans

Instagram

  • Odell Beckham Jr — 1.5 million followers
  • JuJu Smith-Schuster — 780 thousand followers
  • Tom Brady — 665 thousand followers

Growth rate

  • JuJu Smith-Schuster — 85%
  • Odell Beckham Jr — 12.1%
  • Antonio Brown — 11.3%
  • Le’Veon Bell — 10.1%
  • Deshaun Watson — 10%

Twitter

  • JuJu Smith-Schuster — 59.9%
  • Le’Veon Bell — 15.8%
  • Antonio Brown — 10.2%

Facebook

  • JuJu Smith-Schuster —17.5%
  • Von Miller — 11.9%
  • Deshaun Watson — 8.8%

Instagram

  • JuJu Smith-Schuster — 108.8%
  • Aaron Rodgers — 20.7%
  • Tom Brady — 17.9%