Mitchell added more than 830 thousand followers during the 2017-18 regular season.
Posts Per Day
Social Follower Growth (1st in NBA)
Instagram Engagement Rate (2nd in NBA)
Mitchell killed it, but he’s one of many NBA players actively using social to build their brand. Measuring the same success metrics that defined Mitchell’s rise — activity, engagement, audience, and growth — we found the NBA’s best brand builders on Instagram and Twitter from the 2017-18 regular season.
opendorse measured activity, engagement, audience, and growth to find the league’s rising stars on Instagram and Twitter.
Following Embiid is Mitchell, whose engagement and growth are unmatched on Instagram. Robert Covington makes the list with one of the NBA’s highest engagement rates and a rapidly growing audience. Tristan Thompson and Jimmy Butler both continue to grow and engage their already impressive audiences.
Gordon Hayward experienced significant growth upon joining the Boston Celtics and, after losing his season to injury, spent the following months sharing glimpses into his rehab alongside athlete-driven partners like The Players’ Tribune.
Finally, what NBA social media list would be complete without Joel Embiid? The big man led the Sixers to the playoffs and continues to be the toast of NBA Twitter. Whether he’s welcoming teammates back to the court or joking about an injury, Embiid is a savant at bridging the intersection of sports and social media culture.
As the playoffs tip off tomorrow, opendorse will be here to share the athlete-driven highlights along the way. Follow @opendorse to stay up-to-date through each round.