Allstate amplified their “March Mayhem” campaign with activations from Dick Vitale.
Allstate, the official corporate partner of NCAA March Madness, needed a social media solution for their March Mayhem campaign. The Allstate March Mayhem campaign utilized the social media accounts of Dick Vitale and Buzz Aldrin. Through the opendorse platform, Allstate was able to post content through Dick Vitale’s Twitter account in real-time surrounding the NCAA Men’s Basketball Tournament. The ability to send out relevant and timely content allowed Allstate to earn large amounts of impressions and targeted engagements.
Allstate leveraged opendorse to fulfill Twitter activations from Dick Vitale.
With the help of opendorse, Allstate was able to gain approval and access to Dick Vitale’s Twitter account to activate eleven endorsements to generate buzz around the NCAA Men’s Basketball Tournament.
The opendorse team assisted by scheduling automated brand-approved messages, using the opendorse platform to ensure endorsements were delivered on-time, with correct content to achieve peak engagement.
Dick Vitale shared automated social posts through the opendorse platform at opportune times—promoting Allstate’s involvement with the NCAA Men’s Basketball Tournament.
Allstate activated endorsements from Dick Vitale to generate buzz surrounding then NCAA Men’s Basketball Tournament. The campaign reached 11.6 million impressions and generated nearly 2 thousand engagements.