BIG TEN NETWORK “BTN TAILGATE 2016”

Big Ten Network launched BTN Tailgate, a live 90-minute pregame show that takes college football fans on-campus to experience the Saturday morning football scene during Big Ten football conference play.
To amplify it’s debut, BTN activated social endorsements from former players of each host school. BTN visited the campuses of Michigan State, Nebraska, Ohio State, Indiana, Iowa, Illinois, Michigan and Wisconsin. By choosing athletes relevant to each fan base, the network drove awareness, attendance and fan engagement around each BTN Tailgate show.
BTN leveraged opendorse to pitch, on-board, and activate 24 former Big Ten players.
24

ATHLETES

24 former Big Ten athletes participated
in the #BTNTailgate campaign.

13.5M+

IMPRESSIONS

Real-time tweets were seen by
more than 13.5M BTN fans.

21K+

ENGAGEMENTS

More than 21 thousand fans replied, retweeted or favorited the BTN Tailgate tweets.

BIG TEN NETWORK #BTNTAILGATE

The Big Ten Network activated endorsements from 24 Big Ten legends to tune into the BTN Tailgate Show. Their campaign reached over 13.5 million impressions and generated over 21 thousand engagements.

opendorse has been a valuable resource for BTN by effectively executing social media promotion with former Big Ten athletes. opendorse provides an opportunity to quickly turn around a post with athletes that fit our target market and in some cases, includes original, personalized content from the athletes themselves. Our influencer campaigns have resulted in tremendous exposure for our brand and initiatives.

Big Ten Network