Big 10 Network | Case Studies | opendorse

BIG TEN NETWORK “March On BTN”

BTN marketed the streaming and linear broadcast of the 2016 Big
Ten Men’s Basketball Tournament on March 10th and 11th.

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BIG TEN NETWORK “March On BTN”

BTN marketed the streaming and linear broadcast of the 2016 Big Ten Men’s
Basketball Tournament on
March 10th and 11th.

PRN-BTN-LOGO-10-1-1y-2High-e1357797790440

BTN was in need of a digital solution to help drive streaming on BTN2Go and viewership on BTN across their 4 games of the Big Ten Men’s Basketball Tournament. With the help of opendorse, BTN activated endorsements from 5 professional basketball stars to watch the Big Ten Basketball Tournament. Their campaign reached over 1.5 million impressions and generated nearly 5 thousand engagements.

BTN was in need of a digital solution to help drive streaming on BTN2Go and viewership on BTN across their 4 games of the Big Ten Men’s Basketball Tournament. With the help of opendorse, BTN activated endorsements from 5 professional basketball stars to watch the Big Ten Basketball Tournament. Their campaign reached over 1.5 million impressions and generated nearly 5 thousand engagements.

BTN leveraged opendorse to pitch, on-board, and activate 5 former Big Ten basketball players.

BTN leveraged opendorse to pitch, on-board, and activate 5 former Big Ten basketball players.

opendorse has been a valuable resource for BTN by effectively executing social media promotion with former Big Ten athletes. opendorse provides an opportunity to quickly turn around a post with athletes that fit our target market and in some cases, includes original, personalized content from the athletes themselves. Our influencer campaigns have resulted in tremendous exposure for our brand and initiatives.

— Big Ten Network

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5 NBA STARS

Five professional basketball stars
approved the BTN Twitter activations.

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1.5M+ IMPRESSIONS

Real-time tweets were seen by more
than 1.5 million loyal BTN fans.

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5K+ ENGAGEMENTS

More than 5 thousand fans replied, retweeted
or favorited the BTN Tailgate tweets .

athleteprofile:roster_green

5 NBA STARS

Five professional basketball stars approved the BTN Twitter activations.

impressions_green

1.5M+ IMPRESSIONS

Real-time tweets were seen by more than 1.5 million loyal BTN fans.

negotiate_green

5K+ ENGAGEMENTS

More than 5 thousand fans replied, retweeted or favorited the BTN Tailgate tweets .

OUR PROVEN ATHLETE CAMPAIGN SOLUTION

See how other clients have leveraged opendorse athletes for their social media campaigns.