Big 10 Network | Case Studies | opendorse

BIG TEN NETWORK “March On BTN”

BTN marketed the streaming and linear broadcast of the 2016 Big
Ten Men’s Basketball Tournament on March 10th and 11th.

PRN-BTN-LOGO-10-1-1y-2High-e1357797790440

BIG TEN NETWORK “March On BTN”

BTN marketed the streaming and linear broadcast of the 2016 Big Ten Men’s
Basketball Tournament on
March 10th and 11th.

PRN-BTN-LOGO-10-1-1y-2High-e1357797790440

BTN was in need of a digital solution to help drive streaming on BTN2Go and viewership on BTN across their 4 games of the Big Ten Men’s Basketball Tournament. With the help of opendorse, BTN activated endorsements from 5 professional basketball stars to watch the Big Ten Basketball Tournament. Their campaign reached over 1.5 million impressions and generated nearly 5 thousand engagements.

BTN was in need of a digital solution to help drive streaming on BTN2Go and viewership on BTN across their 4 games of the Big Ten Men’s Basketball Tournament. With the help of opendorse, BTN activated endorsements from 5 professional basketball stars to watch the Big Ten Basketball Tournament. Their campaign reached over 1.5 million impressions and generated nearly 5 thousand engagements.

BTN leveraged opendorse to pitch, on-board, and activate 5 former Big Ten basketball players.

BTN leveraged opendorse to pitch, on-board, and activate 5 former Big Ten basketball players.

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5 NBA STARS

Five professional basketball stars
approved the BTN Twitter activations.

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1.5M+ IMPRESSIONS

Real-time tweets were seen by more
than 1.5 million loyal BTN fans.

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5K+ ENGAGEMENTS

More than 5 thousand fans replied, retweeted
or favorited the BTN Tailgate tweets .

athleteprofile:roster_green

5 NBA STARS

Five professional basketball stars approved the BTN Twitter activations.

impressions_green

1.5M+ IMPRESSIONS

Real-time tweets were seen by more than 1.5 million loyal BTN fans.

negotiate_green

5K+ ENGAGEMENTS

More than 5 thousand fans replied, retweeted or favorited the BTN Tailgate tweets .

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