Big 10 Network | Case Studies | opendorse

BIG TEN NETWORK “March On BTN”

BTN marketed the streaming and linear broadcast of the 2016 Big
Ten Men’s Basketball Tournament on March 10th and 11th.

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BTN was in need of a digital solution to help drive streaming on BTN2Go and viewership on BTN across their 4 games of the Big Ten Men’s Basketball Tournament. With the help of opendorse, BTN activated endorsements from 5 professional basketball stars to watch the Big Ten Basketball Tournament. Their campaign reached over 1.5 million impressions and generated nearly 5 thousand engagements.

OVERVIEW

BTN leveraged opendorse to pitch, on-board, and activate 5 former Big Ten basketball players.

SOLUTION

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SECURE

With the help of opendorse, BTN negotiated a total of five Twitter endorsements from big name influencers to promote their campaign—encouraging fans to tune-in to #MarchOnBTN.

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ORGANIZE

The opendorse team assisted by scheduling automated brand-approved messages using the opendorse platform to ensure endorsements were delivered on-time, with correct content to achieve peak engagement.

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ACTIVATE

The influencers shared automated social posts through the opendorse platform at opportune times—promoting BTN live-streaming and amplifying brand awareness.

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BIG TEN NETWORK #MARCHONBTN

The Big Ten Network activated endorsements from 5 professional basketball stars to watch the Big Ten Basketball Tournament. Their campaign reached over 1.5 million impressions and generated nearly 5 thousand engagements.

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