CLC | Case Studies | opendorse

COLLEGIATE LICENSING CO. “COLLEGE COLORS”

CLC amplified their “College Colors” campaign with activations from 72 professional athletes.

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The Collegiate Licensing Company (CLC) continues to connect sports fans with the colleges they root for, with no better example than standing behind College Colors Day. In the week leading up to the kickoff of college football season, CLC was looking to create awareness for the College Colors Day campaign, and indirectly boost sales of college sports apparel as fans looked to prepare for the season. CLC commissioned opendorse to reach even more fans with the campaign by activating a social media strategy featuring tweets from 72 professional athletes from 44 different colleges.

OVERVIEW

CLC leveraged opendorse to pitch, on-board, and activate tweets from 72 athletes, generating over 13M impressions.

SOLUTION

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SECURE

With the help of opendorse, CLC negotiated a total of 72 Twitter endorsements from prominent influencers to generate buzz around their College Colors campaign.

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ORGANIZE

The opendorse team assisted by scheduling automated brand-approved messages, using the opendorse platform to ensure endorsements were delivered on-time, with correct content to achieve peak engagement.

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ACTIVATE

The influencers shared automated social posts through the opendorse platform at opportune times—increasing reach for the College Colors Day campaign.

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CLC #COLLEGECOLORS

CLC activated endorsements from 72 professional athletes to generate buzz surrounding the College Colors campaign. The campaign reached 13 million impressions and was executed in just three days.

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