Courtyard Marriott | Case Studies | opendorse

Courtyard Marriott “Suite SB50 Contest”

Courtyard Marriott amplified its Super Bowl sponsorship with the help of 12 NFL stars.

Marriott_Courtyard_logo_ER-01

Courtyard Marriott is the official hotel sponsor of the NFL and of Super Bowl 50. In an effort to amplify
that sponsorship and further align with the big game, Courtyard Marriott created the Suite Stadium Contest.

 

#SuiteSB50Contest

  • 1-night stay in a custom-built suite inside the Super Bowl 50 stadium
  • Access to Courtyard’s VIP event during Super Bowl 50 weekend
  • Tickets to Super Bowl 50 for one winner and three guests
  • 2-night stay at Courtyard hotel in San Francisco
  • Round-trip airfare for one winner and three guests

 

Over the course of the social media-only promotion, fans would submit videos via
Twitter and Instagram in four different contests for the chance at an awesome grand prize.

Courtyard Marriott is the official hotel sponsor of the NFL and of Super Bowl 50. In an effort to amplify that sponsorship and further align with the big game, Courtyard Marriott created the Suite Stadium Contest.

#SuiteSB50Contest

  • 1-night stay in a custom-built suite inside the Super Bowl 50 stadium
  • Access to Courtyard’s VIP event during Super Bowl 50 weekend
  • Tickets to Super Bowl 50 for one winner and three guests
  • 2-night stay at Courtyard hotel in San Francisco
  • Round-trip airfare for one winner and three guests

Over the course of the social media-only promotion, fans would submit videos via Twitter and Instagram in four different contests for the chance at an awesome grand prize.

overview

IMG and Courtyard Marriott called on opendorse to secure, organize,
and activate Twitter endorsements from NFL superstars.

IMG and Courtyard Marriott called on opendorse
to secure, organize, and activate Twitter
endorsements from NFL superstars.

ACTIVATED CONTENT

PARTICIPATING INFLUENCERS

WgQnjEOm_400x400
joe flacco
7WdzKtvt
antonio brown
WBEutaXs
LESEAN MCCOY
xOxubaKN
larry fitzgerald
DpWL5YGO
EARL THOMAS
3fFikTGR_400x400
torrey smith

SOLUTION

approve:review_green

SECURE

With the help of opendorse, IMG and
Courtyard Marriott negotiated a total of
12 Twitter endorsements to promote
their #SuiteSB50 campaign.

negotiate_green

ORGANIZE

First, opendorse helped IMG and Courtyard Marriott organize eight NFL players to promote video submissions to the #SuiteSB50Contest. After the submission deadline, opendorse confirmed participation from four more NFL players to encourage fans to vote for their favorite video.

activate_green

ACTIVATE

The stars shared brand-approved social
posts through the opendorse platform,
promoting contest involvement and amplifying
Courtyard Marriott’s position as a premium
NFL and Super Bowl sponsor.

Phone_courtyard m

Courtyard Marriott #SuiteSB50Contest

Courtyard Marriott and IMG activated endorsements from 12 of the NFL’s most prominent stars to amplify their NFL sponsorship and encourage contest participation from thousands of fans.

VIEW SIMILAR CASE STUDIES

Save