To amplify the highly anticipated release of Battlefield 1 and Titanfall 2, EA SPORTS
activated a social media campaign featuring 39 players with a passion for gaming.
FINDING THE RIGHT ATHLETES
EA SPORTS wanted to activate prominent stars who identified with their target audience. opendorse leveraged historical data to identify and secure campaign participation from 39 players who had expressed excitement for Titanfall 2, Battlefield 1, and other relevant games.
ACTIVATING AT SCALE
opendorse secured player participation from all 39 athletes in a matter of days. Both campaigns spanned six total days, as the opendorse platform enabled a simple and secure content publishing solution for both EA SPORTS and the athletes.
39 activations were
executed from players for
EA SPORTS campaigns.
The players tweets have
been seen by more than 5.5
million loyal fans.
More than 4.5 thousand
fans replied, retweeted, favorited
and clicked the EA SPORTS tweets.
22 influencers reached over 2.5M fans to promote Titanfall 2.