To amplify the highly anticipated release of Battlefield 1 and Titanfall 2, EA SPORTS activated a social media campaign featuring 39 players with a passion for gaming.
FINDING THE RIGHT ATHLETES
EA SPORTS wanted to activate prominent stars who identified with their target audience. opendorse leveraged historical data to identify and secure campaign participation from 39 players who had expressed excitement for Titanfall 2, Battlefield 1, and other relevant games.
ACTIVATING AT SCALE
opendorse secured player participation from all 39 athletes in a matter of days. Both campaigns spanned six total days, as the opendorse platform enabled a simple and secure content publishing solution for both EA SPORTS and the athletes.
39 activations were executed from players for EA SPORTS campaigns.
The players tweets have been seen by more than 5.5 million loyal fans.
More than 4.5 thousand fans replied, retweeted, favorited and clicked the EA SPORTS tweets.
22 influencers reached over 2.5M fans to promote Titanfall 2.
17 influencers reached over 3.1M fans to promote Battlefield 1.