Fanatics | Case Studies | opendorse

FANATICS “2015 NFL DRAFT”

Fanatics leveraged NFL Draft picks to promote the sale of their new jersey minutes after their selection.

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Fanatics wanted to use the power of digital athlete endorsements to build relationships with target customers during the 2015 NFL Draft. Their challenge was to determine how to ensure timely, accurate, and measurable athlete activations during this real-time event.

 

The company used opendorse to activate three athletes. Using the tags @Fanatics, @OfficialNFLShop, and the hashtag #NFLDraft, Draft selections shared brand-approved social posts promoting the sale of their new jersey just minutes after their selection, connecting with and boosting brand awareness among potential Fanatics customers.

OVERVIEW

Fanatics called on opendorse to build, secure and activate Twitter endorsements from influential athletes.

SOLUTION

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BUILD

opendorse reviewed Fanatics’ campaign goals, recommended the perfect NFL rookies to promote their Fanatics jersey, and created authentic messaging to engage fans.

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SECURE

With the help of opendorse, Fanatics negotiated Twitter endorsements from big name influencers to promote their campaign—encouraging fans to purchase their new jersey.

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ACTIVATE

The influencers shared automated social posts through the opendorse platform at opportune times—promoting fan engagement and amplifying brand awareness.

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fanatics “2015 nfl draft”

Fanatics activated endorsements from professional sports’ most prominent NFL rookies to amplify brand awareness and encourage NFL jersey purchases to thousands of fans.

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