Flacco will never be the NFL’s most outspoken player, but he has been one its most productive quarterbacks since debuting in 2008. “Joe Cool” became a quick favorite of Ravens fans, winning at least one playoff game in each of his first five seasons. In 2013, he led Baltimore to a win in Super Bowl XLVII, bringing home the Super Bowl MVP award. Off the field, Flacco is dedicated to his family and supports multiple charities and causes, most notably the Cystic Fibrosis Foundation. As expected, his social media activity reflects his interests — family, charity, and Ravens football. Joe has found endorsement success with national brands, niche products, and local businesses alike.
BY THE NUMBERS
SOCIAL MEDIA FOLLOWERS
Over 628 thousand fans follow Flacco
on Twitter and Facebook.
On average, nearly 2.5K fans like, reply, retweet, or favorite Flacco’s tweets.
AVG PRICE PER TWEET
Flacco earns an estimated
$1,410 per sponsored tweet.
While he’s not the NFL’s most prolific endorsement star, Flacco has found successwith brands he trusts and cares about. Because of his careful selection, his sponsoredmessaging tends to be very authentic and effective for his brand partners.