Flacco | Case Studies | opendorse
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Flacco will never be the NFL’s most outspoken player, but he has been one its most productive quarterbacks since debuting in 2008. “Joe Cool” became a quick favorite of Ravens fans, winning at least one playoff game in each of his first five seasons. In 2013, he led Baltimore to a win in Super Bowl XLVII, bringing home the Super Bowl MVP award. Off the field, Flacco is dedicated to his family and supports multiple charities and causes, most notably the Cystic Fibrosis Foundation. As expected, his social media activity reflects his interests — family, charity, and Ravens football. Joe has found endorsement success with national brands, niche products, and local businesses alike.

BY THE NUMBERS

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628K

SOCIAL MEDIA FOLLOWERS

Over 628 thousand fans follow Flacco
on Twitter and Facebook.

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2.4K

AVG ENGAGEMENTS

On average, nearly 2.5K fans like, reply, retweet, or favorite Flacco’s tweets.

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$1,410

AVG PRICE PER TWEET

Flacco earns an estimated
$1,410 per sponsored tweet.

Flacco has built a strong social media following by sharing visually engaging content,
showing love to his team, and supporting his favorite causes.

While he’s not the NFL’s most prolific endorsement star, Flacco has found success
with brands he trusts and cares about. Because of his careful selection, his sponsored
messaging tends to be very authentic and effective for his brand partners.

FLACCO’S BREAKDOWN

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FOLLOWERS

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BRANDS ENDORSED

+ Baltimore         + Football

 

+ TeamFlacco      + Charity

 

+ Fishing             + Business

INTERESTS

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It means more to us that Joe is not the kind of guy that lends his face to a lot of brands.
You know that in order [for him] to associate with a product, he really has to like it.

Christian Jegen | President of Haribo North America

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