Gillette | Case Studies | opendorse

GILLETTE “NO SWEAT”

Gillette drove traffic and aw areness to their “No Sweat”
tailgate campaign with nine Patriots players.

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Team Epic needed to raise awareness to Gillette’s Clear Gel Tailgate Do’s and Don’t by driving New England Patriots fans to the campaign’s landing page. opendorse secured campaign involvement from nine current and former Patriots players. Upon content approval, opendorse scheduled and activated the sponsored social media campaign via the players’ accounts, effectively amplifying the campaign to the New England fan base.

OVERVIEW

Gillette leveraged opendorse to pitch, on-board, and activate nine former New England Patriot’s players.

SOLUTION

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SECURE

With the help of opendorse, Gillette negotiated a total of nine Twitter endorsements from prominent influencers to drive fans to their Tailgate Do’s and Don’t article.

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ORGANIZE

The opendorse team assisted by scheduling automated brand-approved messages, using the opendorse platform to ensure endorsements were delivered on-time, with correct content to achieve peak engagement.

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ACTIVATE

The influencers shared automated social posts through the opendorse platform at opportune times—promoting the Gillette “No Sweat” campaign and amplifying brand awareness.

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GILLETTE #NOSWEAT

Gillette activated endorsements from nine New England Patriots stars to drive awareness to their “No Sweat” campaign. The campaign reached 1.4 million impressions and generated nearly 4 thousand engagements.

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