opendorse | Case Studies | Head & Shoulders

Head & Shoulders “Heir to the Hair”

Head & Shoulders encouraged fan voting to crown their new #HeirtotheHair.

Head&Shoulders

Team Epic and Head & Shoulders needed an efficient method to encourage brand interaction
and create awareness for the announcement of the new Head & Shoulders athlete ambassador
.

 

The brand was looking to name the next “Heir to the Hair” athlete to represent Head & Shoulders.
They needed help from fan involvement to crown the next star athlete for his great head of hair.

 

Head & Shoulders used authentic athlete endorsements to create a
positive association between its brand, the influencers, and consumers.

OVERVIEW

Team Epic and Head & Shoulders called on opendorse to secure, organize,
and activate Twitter endorsements from 10 influential athletes.

Shoulders of Greatness

After considering thousands of fan votes, Head & Shoulders announced Odell Beckham Jr. as their next brand ambassador and “Heir to the Hair.”

SOLUTION

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SECURE

With the help of opendorse, Head & Shoulders negotiated a total of ten Twitter endorsements from big name influencers to promote their campaign—encouraging fans to vote for the next #HeirtotheHair.

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ORGANIZE

The opendorse team assisted by scheduling automated brand-approved messages using the opendorse platform to ensure endorsements were delivered on-time, with correct content to achieve peak engagement.

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ACTIVATE

The influencers shared automated social posts through the opendorse platform at opportune times—promoting fan engagement and amplifying brand awareness.

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Head & Shoulders #HeirtotheHair

Team Epic and Head & Shoulders activated endorsements from 10 of professional sports’ most prominent stars to amplify brand awareness and encourage campaign participation from thousands of fans.

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