HEAD & SHOULDERS | HEIR TO THE HAIR

Head & Shoulders encouraged fan voting to crown their new #HeirtotheHair.

Team Epic and Head & Shoulders needed an efficient method to encourage brand interaction and create awareness for the announcement of the new Head & Shoulders athlete ambassador.

The brand was looking to name the next “Heir to the Hair” athlete to represent Head & Shoulders.They needed help from fan involvement to crown the next star athlete for his great head of hair.

Head & Shoulders used authentic athlete endorsements to create a positive association between its brand, the influencers, and consumers.

SHOULDERS OF GREATNESS

After considering thousands of fan votes, Head & Shoulders announced Odell Beckham Jr. as their next brand ambassador and “Heir to the Hair.”