HEAD & SHOULDERS | HEIR TO THE HAIR
Head & Shoulders encouraged fan voting to crown their new #HeirtotheHair.
Team Epic and Head & Shoulders needed an efficient method to encourage brand interaction and create awareness for the announcement of the new Head & Shoulders athlete ambassador.
The brand was looking to name the next “Heir to the Hair” athlete to represent Head & Shoulders.They needed help from fan involvement to crown the next star athlete for his great head of hair.
Head & Shoulders used authentic athlete endorsements to create a positive association between its brand, the influencers, and consumers.