HEAD & SHOULDERS | HEIR TO THE HAIR
Head & Shoulders encouraged fan voting to crown their new #HeirtotheHair.
Team Epic and Head & Shoulders needed an efficient method to encourage brand interaction and create awareness for the announcement of the new Head & Shoulders athlete ambassador.
The brand was looking to name the next “Heir to the Hair” athlete to represent Head & Shoulders.They needed help from fan involvement to crown the next star athlete for his great head of hair.
Head & Shoulders used authentic athlete endorsements to create a positive association between its brand, the influencers, and consumers.
It's time to choose the next #HeirToTheHair. Tweet @HeadShoulders with your pick on who should take the crown. #ad — Julius Thomas (@Julius_Thomas) August 27, 2015
It's time to choose the next #HeirToTheHair. Tweet @HeadShoulders with your pick on who should take the crown. #ad — Ameer Abdullah (@Ameerguapo) August 27, 2015