McGregor | Blog | opendorse
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Conor McGregor is currently UFC’s most marketable star. As loud as he is confident, the charismatic Irishman has the skills to back it up. Though he hasn’t been in the international spotlight for long, he’s already a social media pro. He shares video of his knockouts and fight promos, as well as pictures of his friends, title belts, and toys. Right now, the only thing as big as his performance in the Octagon, is his personality outside of it.

Record-breaking numbers

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17M

SOCIAL MEDIA FOLLOWERS

Over 17 million fans follow McGregor
on Twitter, Facebook and Instagram.

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$622K

UFC 194 EARNINGS PER SECOND

During his 13-second KO against Jose Aldo,
McGregor earned $622K per second.

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$20,000

AVG PRICE PER TWEET

McGregor earns an estimated
$20,000 per sponsored tweet.

McGregor has used social media as a megaphone to reach both his fans and challengers.
While his brash tendencies may annoy fellow fighters—his fans can’t seem to get enough.

thenotoriousmma Thank you for all the kind messages! I am extremely grateful and proud to be in the position I am in. To the naked eye it was 13 seconds, but to my team and my family it has been a lifetime of work to get that 13 seconds. Congratulations to the staff at the UFC on a historic week in the sports history and an amazing 2015 for the company...

thenotoriousmma 1. Rolling Stone, thank you for putting me as one of your top 25 sex symbols of 2015! My Mother will be delighted and proud! 2. ESPN, FOX, BT Sports, MMA Fighting, Yahoo, MMA Junkie and Sheepdog thank you all for awarding me fighter of the year 2015! I appreciate all the hardworking media and their love and commitment...

McGregor is the currently biggest star in mixed martial arts. The polarizing brawler has built a loyal social
following that has major brand marketers chomping at the bit to be a part of Team McGregor.

Get my new custom @Reebok #FuryLite shoes & new Precision & Timing tee (US only, for now): http://tinyurl.com/notoriousmma   A photo posted by Conor McGregor Official (@thenotoriousmma) on

MCGREGOR’S BREAKDOWN

Instagram 8.8M0%
Facebook 4.9M0%
Twitter 3.1M0%

FOLLOWERS

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BRANDS ENDORSED

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UFC 194 SOCIAL GROWTH

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I have the greatest job in the world. I get paid loads of cash for
beating the crap out of people. And I’m very good at it.

CONOR MCGREGOR

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