NEBRASKA PARTNERS WITH OPENDORSE TO AMPLIFY SOCIAL MEDIA CONTENTNebraska’s digital team used the opendorse Advocacy Platform to deliver content to their student-athlete alumni.
Nebraska Athletics is using their influential alumni to engage the Husker fan-base with original content on social media. Nebraska’s digital team uses the opendorse Advocacy Platform to deliver content to a select group of their student-athlete alumni, asking participants to share messages in support of their alma mater. 65 influential alumni have already shared 524 pieces of content on behalf of Nebraska, boosting the Huskers brand while keeping former student-athletes involved with their University.
OVERALL RESULTS FOR THE HUSKERS
24 months, 45 campaigns, 655 posts, and they are just getting started.
Alumni can reach fans and potential recruits within and beyond state borders.
Alumni have helped Nebraska add millions of impressions to their social media analytics.
More than 99,000 passionate Husker fans have engaged with alumni content.
NATIONAL SIGNING DAY 2016 + 2017
Nebraska used their influential alumni to welcome the Classes of 2016 and 2017
and gave potential 2018 recruits a peek into being a part of the Husker family.
SEASON COUNTDOWN 2016
Nebraska built awareness leading up to the season opener by combining the
number of days until kickoff with the jersey number of their alumni.
OREGON WEEK 2016
Nebraska harnessed the power of their athlete alumni to congratulate Husker Nation on Memorial
Stadium’s 350th consecutive sellout and build buzz leading up to the matchup with Oregon.
Sharing this content is a no-brainer. I support my alma mater, engage my fans, and add new followers.WILL COMPTON
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