OPENDORSE 2016 NFL DRAFT CAMPAIGN

opendorse teamed up with 16 NFL stars to welcome first-round Draft picks just moments after their selection.

As the social media activation partner of NFL Players, opendorse provided personalized video content to NFL stars during the 2016 NFL Draft. The high quality content was shared through the opendorse platform just moments after the NFL stars’ team selected their first-round pick.

opendorse content reached over 2 million NFL fans in less than four hours, raising awareness to the opendorse brand and its partnership with the NFLPA. The results illustrate the power of pairing timely, high quality content with the influence of professional athletes.

16

NFL PLAYERS

NFL vets welcomed their team’s draft pick with personalized video content.

2.1M+

IMPRESSIONS

The video content reached more than 2.1 million engaged NFL fans.

88K+

ENGAGEMENTS

More than 88 thousand passionate NFL fans have engaged with the player’s content.

2016 NFL DRAFT CAMPAIGN

opendorse welcomed first-round draft picks with help from NFL vets. The campaign reached over 2.1M NFL fans, and generated over 88 thousand engagements.