The UFC is utilizing the power and influence of their fighters on social media to reach and engage fans online. The UFC’s digital team has partnered with opendorse to deliver high-quality, engaging content to their fighters in order to amplify their message to the large, passionate fan-base of those athletes. In the past four months, 30 fighters have shared over 70 pieces of content on behalf of the UFC, promoting UFC events and products while also keeping fighters engaged and active on social media.

OVERALL RESULTS FOR THE UFC

Over just 4 months, the UFC has reached over 13M passionate fans.

30

FIGHTERS

Alumni can reach fans and potential recruits within and beyond state borders.

13M

IMPRESSIONS

Fighters have helped the UFC add millions of impressions to their social media analytics.

6.2K

ENGAGEMENTS

More than 6.2K passionate UFC fans have engaged with fighter content.

EA SPORTS: UFC 2

The UFC used their influential fighters to promote the release of the latest EA Sports video game: UFC 2.

23

FIGHTERS

6.1M

IMPRESSIONS

2,800

ENGAGEMENTS

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