Nebraska Case Study | Athlete | opendorse
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Nebraska Athletics is using their influential alumni to engage the Husker fan-base with original content on social media. Nebraska’s digital team uses the opendorse Advocacy Platform to deliver content to a select group of their student-athlete alumni, asking participants to share messages in support of their alma mater. 65 influential alumni have already shared 524 pieces of content on behalf of Nebraska, boosting the Huskers brand while keeping former student-athletes involved with their University.

Nebraska Athletics is using their influential alumni to engage the Husker fan-base with original content on social media. Nebraska’s digital team uses the opendorse Advocacy Platform to deliver content to a select group of their student-athlete alumni, asking participants to share messages in support of their alma mater. 65 influential alumni have already shared 524 pieces of content on behalf of Nebraska, boosting the Huskers brand while keeping former student-athletes involved with their University.

OVERALL RESULTS FOR THE HUSKERS

12 months, 28 campaigns, 524 posts, and they are just getting started.

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65

ALUMNI

Alumni can reach fans and
potential recruits within and
beyond state borders.

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29.2M

REACH

Alumni have helped Nebraska add millions of impressions to their social media analytics.

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99K

ENGAGEMENTS

More than 99,000 passionate Husker fans have engaged with alumni content.

NATIONAL SIGNING DAY 2016

Nebraska used their influential alumni to welcome the Class of 2016 and gave
potential 2017 recruits a peek into being a part of the Husker family.

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28

POSTS

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3.6M

REACH

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4,500

ENGAGEMENTS

NATIONAL SIGNING DAY 2016

Nebraska used their influential alumni to welcome the Class of 2016 and gave potential 2017 recruits a peek into being a part of the Husker Family.

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28

POSTS

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3.6M

REACH

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4,500

ENGAGEMENTS

SEASON COUNTDOWN 2016

Nebraska built awareness leading up to the season opener by combining the

number of days until kickoff with the jersey number of their alumni.

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10

POSTS

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1.2M

REACH

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6,501

ENGAGEMENTS

OREGON WEEK 2016

Nebraska harnessed the power of their athlete alumni to congratulate Husker Nation on Memorial
Stadium’s 350th consecutive sellout and build buzz leading up to the matchup with Oregon.

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23

POSTS

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939K

REACH

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15.2K

ENGAGEMENTS

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