Nebraska Case Study

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NEBRASKA PARTNERS WITH OPENDORSE
TO AMPLIFY SOCIAL MEDIA CONTENT

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Nebraska’s digital team used the opendorse Advocacy Platform
to deliver content to their student-athlete alumni.

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Nebraska Athletics is using their influential alumni to engage the Husker fan-base with original content on social media. Nebraska’s digital team uses the opendorse Advocacy Platform to deliver content to a select group of their student-athlete alumni, asking participants to share messages in support of their alma mater. 65 influential alumni have already shared 524 pieces of content on behalf of Nebraska, boosting the Huskers brand while keeping former student-athletes involved with their University.

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Nebraska Athletics is using their influential alumni to engage the Husker fan-base with original content on social media. Nebraska’s digital team uses the opendorse Advocacy Platform to deliver content to a select group of their student-athlete alumni, asking participants to share messages in support of their alma mater. 65 influential alumni have already shared 524 pieces of content on behalf of Nebraska, boosting the Huskers brand while keeping former student-athletes involved with their University.

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OVERALL RESULTS FOR THE HUSKERS

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24 months, 45 campaigns, 655 posts, and they are just getting started.

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65

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ALUMNI

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Alumni can reach fans and
potential recruits within and
beyond state borders.

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39.5M

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REACH

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Alumni have helped Nebraska add millions of impressions to their social media analytics.

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151K

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ENGAGEMENTS

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More than 99,000 passionate Husker fans have engaged with alumni content.

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NATIONAL SIGNING DAY 2016 + 2017

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Nebraska used their influential alumni to welcome the Classes of 2016 and 2017
and gave potential 2018 recruits a peek into being a part of the Husker family.

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50

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POSTS

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6.04M

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REACH

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11.7K

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ENGAGEMENTS

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NATIONAL SIGNING DAY 2016

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Nebraska used their influential alumni to welcome the Class of 2016 and gave potential 2017 recruits a peek into being a part of the Husker Family.

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28

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POSTS

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3.6M

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REACH

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4,500

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ENGAGEMENTS

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SEASON COUNTDOWN 2016

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Nebraska built awareness leading up to the season opener by combining the

number of days until kickoff with the jersey number of their alumni.

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10

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POSTS

[/custom_font][/vc_column_inner][vc_column_inner width=”1/3″ css=”.vc_custom_1452552517542{margin-bottom: 5% !important;}”][vc_single_image image=”19513″ img_size=”40 x 30″ alignment=”center” qode_css_animation=”” css=”.vc_custom_1454705695977{border-bottom-width: 1% !important;}”][custom_font font_family=”Lato” font_size=”150″ line_height=”36″ font_style=”normal” text_align=”center” font_weight=”700″ text_decoration=”none” text_shadow=”no” letter_spacing=”1″ margin=”5″ color=”#a1cd54″]

1.2M

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REACH

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6,501

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ENGAGEMENTS

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OREGON WEEK 2016

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Nebraska harnessed the power of their athlete alumni to congratulate Husker Nation on Memorial
Stadium’s 350th consecutive sellout and build buzz leading up to the matchup with Oregon.

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23

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POSTS

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939K

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REACH

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15.2K

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ENGAGEMENTS

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“Sharing this content is a no-brainer.
I support my alma mater, engage my
fans, and add new followers.”

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WILL COMPTON

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Nebraska Football ’08-’12 | Washington Redskins ’13-Current

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OUR PROVEN ATHLETE CAMPAIGN SOLUTION

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Want to learn more about opendorse for Sports Properties? We’d love to chat!

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