UCF Case Study | Work | opendorse

UCF partners with opendorse to easily share social content with their most powerful athlete influencers

BrandAsset_athletics-stackedUCF

The University of Central Florida Athletics has partnered with opendorse to easily distribute social media content to their athlete alumni, coaches and administrators. Over the past year, UCF has seen great success sharing a wide range of content from large, orchestrated campaigns involving multiple influencers, to one-off pieces of content that are distributed to a single influencer. This athlete influencer activation strategy has allowed UCF to remain engaged with their athlete alumni while also providing their coaches and administrators with consistent content to share with UCF fans.

OVERALL RESULTS FOR THE KNIGHTS

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33

CAMPAIGNS

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118

POSTS

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17.4M

REACH

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20.5K

ENGAGEMENTS

ALUMNI

Athlete alumni form a strong bond with their university and its fanbase. This is no different at UCF. Giving alumni access to custom
high-quality content that they are featured in helps the alumni remain engaged with the university while also helping
them build their personal brand on social media.

NFL DRAFT

SENIOR DAY

THROWBACK

Head Football Coach

With practices, recruiting visits and game preparations, coaches don’t always have the time to manage their social media accounts.
opendorse makes it easy for UCF to provide Coach Frost with high-quality content that he can edit, approve and share within seconds.
This is a great way for him to stay consistent and on message with the official accounts of both the football team and athletics department.

JERSEY UNVEIL

RECRUITING

RELATIONSHIPS

ATHLETIC DIRECTOR

Internally, Athletic Directors hold a great amount of influence by leading and supporting each and every program, but are rarely
visible to the public on a day to day basis. With the help of opendorse, UCF has solved that problem by providing AD Danny White with
curated content to better connect him with fans and give them a glimpse into the current events of the athletic department.

Q & A

SUPPORT

EVENTS

To generate excitement and encourage fans to renew their season tickets,
UCF orchestrated a month long campaign to reward those who did so.

Jordan Jenkins-02

“I love the Dawgs! This platform makes
it easy to stay engaged with Georgia,
and engage with my fellow Dawg fans.
Receiving content is easy, and I’m excited
to share it every time it’s sent my way.”

JORDAN JENKINS

Georgia Football ’12-’15 | New York Jets ’16-Current

OUR PROVEN ATHLETE CAMPAIGN SOLUTION

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