101 Athletes Crushin’ It on Social Media
Ten years ago, athletes built influence through local appearances, media interviews, endorsements and out-performing their competition. Interactions with sports fans were reserved for autograph sessions or the occasional dinner interruption.
SOCIAL MEDIA CHANGED EVERYTHING
Now, athletes build influence through their website, YouTube videos, Instagram endorsements and out-Tweeting their competition. Interactions with sports fans flood the inbox and the media members anxiously await the next Facebook blunder.
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