101 Athletes Crushin’ It On Social Media

101 Athletes Crushin’ It on Social Media



Ten years ago, athletes built influence through local appearances, media interviews, endorsements and out-performing their competition. Interactions with sports fans were reserved for autograph sessions or the occasional dinner interruption.


Now, athletes build influence through their website, YouTube videos, Instagram endorsements and out-Tweeting their competition. Interactions with sports fans flood the inbox and the media members anxiously await the next Facebook blunder.

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