On the Bench: 6 Reasons Your Tweets are Getting Ignored and Ways to Fix It

Is your brand struggling to engage with its audience? Are you wondering if anyone is reading your content? A lot of brands struggle to grab their audience’s attention and begin asking themselves these questions. Luckily opendorse can help your brand find answers to these questions by connecting with your audience. In fact, it’s pretty much

Athlete Endorsement Industry News – September 27, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.  Here’s what we’re reading this week: Celebrity Endorsements Lead to Increases in Charitable Donations from the Public A study

How One Athlete Endorsement Had Store Customers Lining Up Around the Block

How One Athlete Endorsement Had Store Customers Lining Up Around the Block In less than an hour, this local business served nearly 100 new customers. Two well-timed endorsements from NFL athlete Prince Amukamara attracted students from the nearby college campus to try a new product for a limited time.  Why Athlete Endorsements  Established Relationship During

Open Tryouts: How to Know if Athlete Endorsements Will Help Market Your Brand

You may be wondering if an athlete endorsement is right for your brand. After all, there are many factors your brand should consider before investing in an athlete endorsement. Here are six questions to ask yourself before determining if an athlete endorsement will help market your brand. After that, visit opendorse where we can help

Athlete Endorsement Industry News – September 20, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.  Here’s what we’re reading this week: Colts Quarterback Andrew Luck Dumps Gatorade for a Stake in Upstart Bodyarmor Andrew

How One Organization Leveraged Social Media to Introduce a Statewide Policy

How One Organization Leveraged Social Media to Introduce a Statewide Policy When looking to spread a message throughout their entire state, the Kansas Department of Transportation turned to athlete endorsements. This campaign was built, negotiated, and executed within days. The result? A highly impactful message reached a highly engaged audience.   Why Athlete Endorsements Cost

How to Establish Trust with Your Influencer’s Audience

By now, we know that utilizing an influencer (via social media) for your brand’s marketing strategy can pay off in many ways (i.e. increased revenue, brand awareness and preference, etc.). That all sounds great and it should, but you might be asking yourself, “What does my brand need to do in order to ensure itself

Athlete Endorsement Industry News — September 13, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.  Here’s what we’re reading this week: EA SPORTS Signs Multi-Year Endorsement Deal with Clint Dempsey The EA SPORTS FIFA

How Athlete Endorsements Contributed 80% of Auto Dealership Web Traffic

How Athlete Endorsements Contributed 80% of Auto Dealership Web Traffic Former Nebraska Student-Athletes Prince Amukamara and Niles Paul teamed up to help an auto dealership in Lincoln, Nebraska increase website traffic during a historically slow sales period. Through well-timed, interactive messages, the two combined to send over 7,000 customers to the auto dealer’s website. In

5 Costly Endorsement Marketing Mistakes and Tips for Avoiding Them

Mistakes are a great opportunity to learn from. In fact, the only real mistake is not learning from a mistake at all. With that in mind, here are some common endorsement marketing mistakes brands make and some tips for avoiding these embarrassing moments. 1. Bad Character Reviews An athlete’s character is often overlooked in favor