Athlete Endorsement Industry News – September 6, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.  Here’s what we’re reading this week: What’s Not to Like About Luck? On the field they’re nearly even, but

Why Social Media Endorsements Dominate Traditional Advertising

Understanding why social media endorsements have many benefits over traditional advertisements can change your perspective on what techniques to use for your next campaign. Social media endorsements allow brands to effectively target and reach consumers likely to buy a brand or product. This has allowed social media endorsements to become more efficient at driving sales

opendorse Named One of ‘100 Brilliant Companies’ by Entrepreneur Magazine

opendorse Named One of ‘100 Brilliant Companies’ by Entrepreneur Magazine In its June 2013 issue, Entrepreneur Magazine named opendorse one of ‘100 Brilliant Companies’ in the world. Each year, Entrepreneur searches far and wide to discover businesses dedicated to industry disruption. opendorse joined an elite list of companies young and old, including GitHub, KISSmetrics and MakerBot. Within