USA Swimming Golden Goggle Awards: A Marketing Perspective

  USA Swimming hosted their 10th Annual Golden Goggle Awards Sunday November 24th, 2013 in Los Angeles. While the Golden Goggle Awards focus on the outstanding accomplishments of USA swimmers inside the pool, we took a look at the marketing power of USA swimmers on dry land.   Ryan Lochte | Male Athlete of the

Happy Thanksgiving!

Happy Thanksgiving from the opendorse team!

The History of Athlete Endorsements: Part Two

The History of Athlete Endorsements: Part Two Iast week we presented Part One of this post. This week, let’s continue our look at the history of athlete endorsements with the conclusion of our two-part series. Ancient sports stars (the original athletes) Rather than lucrative endorsement deals, in ancient times athletes were honored with statutes, songs, poems