Top 100 Highest-Paid Athlete Endorsers of 2013

  In 2013, these 100 athletes brought in a total of over $772 MILLION in athlete endorsements. This accounts for over 70% of the estimated $1.1 billion spent on athlete endorsements each year. This list is a tribute to the athletes that are dominating the athlete endorsement industry. CLICK HERE to see the Top 100

You Just Played Your Last College Football Game, Now What?

Guest blog alert: Kelly Mallard | Athlete Lead | opendorse As 2013 is coming to a close, and bowl season is in session, many college football athletes are thinking about life after playing for their university; few of the fortunate select the NFL pathway. As a young adult who is about to make a life-changing

Happy Holidays from opendorse!

Happy Holidays 2013 from the opendorse crew! This holiday season, we are thankful for all those who have supported us on our journey to change the athlete endorsement industry. Cheers to an amazing 2014! Oh, and here’s what we really look like:

The Highest-Paid Athlete Endorsers, 25-1

In case you missed it, here are numbers 100-76, 75-51 and 50-26 of the countdown thus far. This week we finish the countdown with numbers 25-1 of the highest-paid athlete endorsers.   25. Carmelo Anthony | NBA | New York Knicks Yearly Endorsement Earnings: $9,000,000 Twitter Followers: 4,015,152 Follower Value: $2.24  opendorse reasoning: Melo took

Athlete Endorsement Industry News – December 20, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.    Here’s what we’re reading this week:   Quarterbacks Matthew Stafford and Joe Flacco Top Calvin Johnson and Ray

3 Ways Influencers Add Value to Your Holiday Campaign

We know there is an increased amount of money spent around the holiday season from buying gifts, attending parties and indulging in delicious holiday foods. Companies are developing creative holiday campaigns to out-perform their competitors and attract consumers when they are more likely to spend. But how can powerful influencers add increased value to those

The Highest-Paid Athlete Endorsers, 50-26

The Highest-Paid Athlete Endorsers, 50-26   Need a halftime refresher? No problem! Here are numbers 100-76 and 75-51 of the countdown thus far. This week we keep the countdown rolling with numbers 50-26 of the highest-paid athlete endorsers.   50. Yaya Touré | Premier League | Manchester City Football Club Yearly Endorsement Earnings: $3,000,000 Twitter

Athlete Endorsement Industry News – December 13, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.    Here’s what we’re reading this week: (There was a ton of news this week, so sit back and

How Can Government Leverage Influencers to Activate Local Voters?

Learn how one government initiative leveraged the influence of athletes to receive valuable engagement from community residents. “From my perspective, the process with opendorse was pretty productive. We saw a lot of increased traffic as a result of some of the things that were being done. From a company perspective, opendorse is what it was

The Highest-Paid Athlete Endorsers, 75-51

The 100 Highest-Paid Athlete Endorsers, 75-51   Last week we kicked off the countdown with numbers 100-76. Let’s continue the countdown with numbers 75-51.   *Note: For the purposes of this article, ‘Follower Value’ is a metric used to assess the overall ability of an athlete to capitalize on their social media presence. If an