Athlete Endorsement Industry News – December 6, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.    Here’s what we’re reading this week:   How Bundled-Up Winter Olympians Can Try to Match Summer Games’ Star

How One Non-Profit Partnered With Professional Athletes to Educate the Youth in Their Community

  This education initiative received endorsements from three influential athletes, building a stronger relationship with students throughout the state of Nebraska. “When I was approached by Dream It Do It to discuss this campaign, I fell in love with the organization and their vision. It was an honor to be able to share my story

The Highest-Paid Athlete Endorsers, 100 – 76

The 100 Highest-Paid Athlete Endorsers, 100 – 76     Professional athletes are some of the highest paid endorsers and they earn large endorsement deals for many different reasons. Let’s examine some of those reasons as we kick off our list of The 100 Highest-Paid Athlete Endorsers with a look at numbers 100 to 76.