Athlete Endorsement Industry News – January 10, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.    Here’s what we’re reading this week:   Under Armour Goes for Olympic Gold Under Armour is expecting its

The NFL Pro Bowl: Who’s Heading to Hawaii and Who’s Been Left in the Cold?

For the first time in NFL Pro Bowl history, players were voted on by fans, regardless of conference, meaning on January 21st and 22nd, there will be a “draft” to determine teams led by team captains, Deion Sanders and Jerry Rice. Why the change you ask? For years now, the public has complained that this

Athlete Endorsement Industry News – January 3, 2014

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.    Here’s what we’re reading this week:   Darya Klishina Will Be the Next European Female Athletic Endorsement Queen

Endorsement Marketing Trends: A Look at What’s Ahead in 2014

Athletes are growing their fan base and market reach through social media and driving an increase in social media marketing. Celebrity endorsers, especially athletes, are highly effective for brands to use in marketing campaigns in order to reach consumers and increase revenue. Along with the growth in the athlete endorsement market, there have been some