How an Obstacle Race Utilized Local Influence to Increase Awareness

Learn how a Lincoln-based obstacle race utilized former Nebraska Cornhusker athletes to increase awareness of the April 26th race. Not only did they capitalize on the popularity of former Nebraska athletes, they also ran the campaign during Super Bowl XLVIII, in which nearly 112 million people tuned-in to watch.   The Challenge Increase awareness of

Which Brands Took Home the Medals in Endorsements in Sochi 2014?

The Olympics were full of excitement and drama as participants from all over the globe left it all on the line for a place on the podium. From T.J. Oshie’s four-for-six shootout performance against Team Russia to secure the win for Team USA, to the Dufour-Lapointe sisters holding hands as Justine received gold and sister Chloe

8 Athletes Who Earn More Money from Endorsements than Their Sports Careers

We all know most professional athletes get paid well to play sports. But, it’s crazy to think that some athletes actually make more money from endorsements than from actually playing the sport he/she is so well known for. Ever wonder why that is? In short, athletes are very persuasive and can influence consumer buying decisions

Case Study: How One Mobile App Utilized Athletes to Engage Potential Users Around The Big Game

Learn how the newest prediction app, Knoda (pronounced no-duh) utilized over 50 influential athletes interacting with Golden Tate, WR for the Seattle Seahawks. Tate predicted his team would be bringing the Lombardi Trophy back to the 12th Man (Seattle). We’d say he was pretty spot-on with his prediction…   The Challenge Introduce Knoda to sports

How Endorsements Vary Depending on the Sport

A brand’s decision of which athlete endorser to utilize for an endorsement campaign can be impacted by the sport the athlete plays. Brands look to select an athlete who will best connect them to their target market and athletes from specific sports may be better able to do that for certain products or services. Here

Athlete Endorsement Industry News – February 7, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.  Here’s what we’re reading this week:   Manning Millions Vanish as Newcomer Wilson Poised to Cash In In the

5 Social Media Takeaways From The Big Game

The game was a blowout, but social media was still buzzing throughout with a reported 24.9 million game related Tweets. Even though the Seahawks ran away with this one early, brands still got a chance to make their pitch to millions of Americans, which is really what the game is all about anyway, right? Here are