Amid Controversy, We Examine the State of NFL Sponsorships

Domestic violence incidents have placed the NFL under intense scrutiny, but we have yet to see significant financial backlash from brands. We inspect how the recent events have affected the state of NFL sponsorships, endorsements, and how brands and players can guard themselves against future controversy.

5 Steps to a Successful Micro-Endorsement Campaign

Athlete endorsements are no longer restricted to the powerful few. Like never before, your brand has the ability to build trust and engage an audience through the influence of professional athletes. At opendorse, we’re handing marketers the tools to instantly activate these influencers to spread their message to the masses. This guide will outline best

What’s Your Fantasy (Football Player Worth)?

Week one of the NFL season is in the books. Whether your Fantasy Team rose to the top of your league, or you find yourself in dead last, fans got a glimpse of which players will be vital to rosters and those who need to be traded immediately. Some of last week’s top performers may

NFL Watch List: 2014’s Top Rookies, Players, and Campaigns

The time has come; all fantasy football rosters are locked and ready to go. It’s officially football season. The NFL season beings with a bang tonight as the Green Bay Packers face the Seattle Seahawks. We all remember the pre season game in 2012 with the controversial touchdown catch to seal the win for the