LeBron Dominates on the Court, at the Box Office

“I’m not giving Sunglass Hut another $30!” — LeBron James. James plays an exaggerated version of himself in Judd Apatow’s latest box office hit, Trainwreck. While he isn’t the star of the show — that title belongs to Amy Schumer — LeBron does steal a few laughs each time he hits the screen. James’ on-screen

How Fanatics Leveraged Endorsement Marketing During the NFL Draft

The NFL Draft has become an annual opportunity for brands and agencies to flex their marketing muscle. The three day selection process has turned from a quiet existence to a mega-production featuring hours of live panel discussion, behind-the-scenes coverage, and analysis from the top talent at ESPN and NFL Network. This year, day one of

Marketability Growth of 2015 NBA Draft Picks

Every June, the NBA Draft creates excitement and hope for optimistic NBA fans. In some cases, the selection of one player can fill the void needed to turn a perennial cellar dweller to an immediate contender. This year’s draft class provided plenty of young talent, with the first three picks and six of the top

How Carli Lloyd Became America’s Newest Marketing Star

Carli Lloyd is sports marketing’s woman of the hour. Lloyd came into the World Cup Final as one of the USWNT’s most productive players, but lacked the popularity of the team’s marketing stars, Alex Morgan and Abby Wambach. If the average American sports fan couldn’t recognize Lloyd prior to last night’s match, that has quickly changed. Lloyd

5 Proven Ways to get Celebrity Endorsements

Celebrity endorsements can amplify a brand’s message to a significantly larger audience, earn trust and credibility with consumers, and even propel sales. According to BurstMedia’s Influencer Marketing Benchmarks Report, in 2014, advertisers received $6.85 in earned media value for every $1.00 spent on influencer marketing programs. More than ever before, marketers are placing emphasis on leveraging influential celebrities in brand marketing. To