Matchup Monday | Chiefs vs. Packers

The Green Bay Packers (2-0) welcome the Kansas City Chiefs (1-1) to Lambeau Field for tonight’s Monday Night Football matchup. The Chiefs and running back Jamaal Charles will look to rebound from last week’s heartbreaker with a win against a Green Bay team that has recently dominated at home. The Packers, meanwhile, are riding a 10-game home win streak and

How To Choose the Most Effective Athlete Influencers

Cristiano Ronaldo has more Twitter followers than Canada does citizens. LeBron’s following — with eight million fewer than his goal-scoring counterpart — is on par with Australia and Thailand. With audiences like these, it’s no wonder marketers find tremendous value in sealing digital endorsement deals with the biggest names in professional sports. What was once considered a risky fad has become an increasingly understood and leveraged practice for brands

Quarterbacks are winning the NFL’s endorsement game

Quarterbacks, man. They have it all. The glory. The girl (according to Hollywood, anyway). And as stated in various reports, they earn the most endorsement dollars, too. Of the top ten NFL players with the highest endorsement earnings according to Forbes and USA Today, nine are quarterbacks, with football cyborg JJ Watt occupying the only non-signal caller