How To Choose the Most Effective Athlete Influencers

Cristiano Ronaldo has more Twitter followers than Canada does citizens. LeBron’s following — with eight million fewer than his goal-scoring counterpart — is on par with Australia and Thailand. With audiences like these, it’s no wonder marketers find tremendous value in sealing digital endorsement deals with the biggest names in professional sports. What was once considered a risky fad has become an increasingly understood and leveraged practice for brands