#SB50 For Agencies: How to Organize a Winning Campaign

Super Bowl 50 kicks off in just 13 days. For many of the nation’s top marketing agencies, this is crunch time. For agencies who will pre-launch their campaign— an increasingly popular tactic among Super Bowl advertisers— the clock is ticking even faster. In short, it’s time to get things done… fast. Thankfully, there’s still time

Sports Business, Media, and Sponsorship — 10 Predictions For 2016

2015 was a banner year for the interconnected industries of digital and social media marketing, athlete sponsorship, and sports business. As we roll into 2016, members from all departments of the opendorse team have shared their predictions for what’s to come in our ever-evolving industry. Athletes As Media Companies Blake Lawrence | CEO “I’m looking forward to seeing the ‘athletes as

Secure Athletes for endorsement social media
#SB50 For Agencies: How To Secure Athletes For Your Campaign

So, you’ve decided to secure athletes for a social media campaign during Super Bowl 50. First of all, good move. We support your decision. Now that you have committed to reach thousands, potentially millions, of sports fans, it’s time to make it all happen. In this three-part guide, we will detail exactly how agencies and marketers can