By the Numbers: The Super Bowl On Social Media

Super Bowl 50 pits the Denver Broncos, one of the NFL’s most traditionally popular teams, against the relative upstart Carolina Panthers. While Denver may have a more established fan base, the Panthers have been the 2015-16 season’s hottest team, behind a dominant defense and Cam Newton, the league’s runaway MVP favorite. The opendorse team dug

#SB50 For Agencies: Campaign Activation

With less than a week between us and Super Bowl 50, you’re sure to have spent weeks, if not months, organizing your athlete social media campaign. You have secured deals with athletes and their agents. The content has been drafted, approved, and scheduled. And now you wait. Assuming the athlete(s) didn’t give you their personal