Copa America Marketing guide
Copa America: A Massive Moment for Marketers

The soccer bug could finally be coming to North America. This summer, the U.S. will host its biggest soccer event since the 1994 World Cup—Copa America Centenario. The tournament includes sixteen countries from North, Central, and South America, and will be played in ten major U.S. markets. In addition to several of soccer’s premier countries, the tournament will feature